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Top 5 Retail POS Apps

What is POS for retail? In the world of retail, POS is referred as point of sales – a system that allow customers to purchase a product and make payment for which the retailer normally issues a receipt for the transaction. History Earlier such software were known as ECR’s (electronic cash register), but with limited options. They would allow retailers to track their sales, calculate profit margin and few other related tasks. However, retailers had…

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Customer engagement strategy for your retail business

Today, with the advent of Internet – method of communication has changed dramatically. We can now connect and maintain relationships with anyone, anywhere in the world. This also applies in the world of retail. Simply spending money to only divert new customers for your retail business may not bring in the expected returns on investments, however building a continuous relationship with your customers will make it inexpensive and easy way to reach out to your…

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eBay and PayPal split: What it means to online sellers

To many this might be a surprise, but yes it’s a fact that online monsters eBay and PayPal have recently decided to separate after frequent pressure from activist shareholder and investor, Carl Icahn. This plan of action is likely to take effect next year, as Mr. Icahn proposed that having eBay tied to PayPal reduced the value of both units. And, he happily stated  that “eBay would then be known as eBay marketplace, while PayPal…

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Pros & Cons of Affiliate Marketing

Marketing is the backbone for any business that is into buying and selling of products/services. The day you stop performing it, your business will experience a bad impact on the sales flow. It is true that most of the marketing strategies are expensive that puts a strain on the budget of startups and small businesses, however there are few of the marketing strategies that are cost-effective and easy to perform. Affiliate marketing is one example…

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Offline Marketing tactics for your online store

For online stores, the basic principle for increasing profit – is to generate more and more traffic to the store. Online marketing tools and tactics have gained an immense popularity in the past few years. However, running an online marketing campaign takes some time to bring the returns on investments as well as involves big capital to continue such campaigns.  And, the day you stop paying for your online campaigns, they’ll will immediately discontinue the…

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