Marketing has always been a backbone for ecommerce industry even before the advent of Internet. Outbound tactics that included flyers, stickers, business card, brochure, etc. were used then. However, today its the way around. Internet has made it lot more easy, quick and effective the way information is shared. Hence, most of the business owners have shifted towards inbound marketing techniques, antiquating many of those outbound techniques.
With so many marketing tools available out there in the market, more and more business owners are finding success by offering their own content rather than incorporating advertisement with external content.
eCommerce marketing has seen a lot of changes in the past few years and it can be hard for casual observers to sustain. Therefore, below are 10 eCommerce marketing trends that your marketing experts should focus on this year to get a competitive advantage and increase those online profits that get smaller day-by-day.
Known to many, content has always been the king and will continue to be as it develops a unique bond between customers and brands. No matter what method you use, ( that can include blogs, articles, press, e-book, whitepaper, podcasts) offering relevant content to consumers will increase relevant audience for your business.
2. Mobile apps
If you haven’t developed a mobile app for your ecommerce business, then you are leaving hundreds of dollars on the table. Designing an easy-to-use mobile app for your ecommerce business is what you should focus on this year. Because, this medium will help you target a large a mass of audience making it easy for them to engage with your brand on-the-go.
3. Social media
Social networking sites that include Facebook, Instagram, Vine has seen an immense growth and popularity in past few years. And, today consumers have turned their social networking sites as a product review database that allow them make informed decisions through product reviews. Therefore, implementing smart tactics to make your social media accounts informative and engaging will help you stay ahead of the curve.
SEO will continue to be a subset of online marketing including factors like meta tags, keyword search. Since, leading search engines like Google provides users with the most relevant and quality content, it makes sense why they would consider the number of shares and likes your content receives. Make sure your SEO experts work on tactics that will bring in more shares and likes for your content to please search engines and keep your brand on top.
Earlier marketing experts were more focused in sharing information that could help them divert traffic to their store, however today customers don’t get attracted to those type of information. It makes those type of ads look more like a sales pitch to them. Today, customers are expecting for mere personalization, this means they like information that are relevant to their preference and likes. Therefore, infusing personalization with your marketing tactics is what you should look forward this year.
Email is one of the oldest, but still a potential source for providing information to attract existing as well as new customers. But the way of presenting it has advanced. It is wise to adopt an email marketing solution that will help you create as well as timely shoot relevant emails to potential customers. Automating email marketing is what you should consider in this new year.
Today, customers more likely prefer watching videos online than reading the standard advertisement or content over shopping website. So this year, add some spark to your content by allowing customers to know more about your products by offering your ads into video. It doesn’t have to be a long video (maybe less than a minute), so simply adopt this new trend to convert those old boring text content into entertainment to keep your audience.
Not that everyone would play the ad videos, some of them only prefer to browse. However, that doesn’t mean you stick to those plain text content for your store. In this year, customers are seen to be drawn more to visuals, such as images and infographics, over text. As visuals are viewed more than text, it becomes essential you adopt this trend in this year for increase engagement.
9. Retargeting ads
Retargeting ads is proving to a potential marketing tactic, however it still being overlooked by many ecommerce marketers. According to research, it is said that retargeting can increase impact by of the ads by 400%. Adopting this marketing strategy is what you should look for in this year. Implement a tracking tool that give you real-time insights of products and pages that your customers visits, so in case when they leave your store without making a purchase, you can retarget with those same products when they are viewing other website.
10. Affiliate marketing
Affiliate marketing is proving to be beneficial for ecommerce marketers which you should adopt this year. Partnering with site relevant to your offering will help you gain potential customers and you pay only for clicks.
Infusing the above trends in your 2015 marketing strategy can set the stage for a successful year for your company.