4 Design Trends Every E-Commerce Site Should Implement

Today, with millions of shopping websites available, how many actually create a good first impression?

With the advancement of technology, now there are many free as well as paid, ready-made website designs available for business owners. However, the design of your website will determine the success of your ecommerce business.

Modern online shoppers always stick with brands that allow them a seamless shopping experience. And, with the rapidly evolving website design trends, it becomes important to stay a step ahead of your competitors. Despite this fact, many of the e-commerce business owners still overlook the importance of living up to the latest design trends, and simply follow the standard/boring website layouts.

In this blog we will highlight on the most innovative and latest design trends to make your ecommerce store more effective and profit-making.

Let’s take a look at them.

1- Uncluttered navigation

Allowing an easy flow of website browsing ensures your customers will stay on your site for long, which in turn, increases chances of them making purchases. Lately, websites offering tiled navigation are gaining immense popularity, which you should include in your website design process.

Trick: Offer image tile navigation for your site instead of the same boring lists, that will make sure your customers are not lost and allows them a hint of what they will be seeing. Adopting this potential design trend for your site will help you quickly attract customers on arrival and encourage them to take actions via appealing visuals.

Some examples from leading brands:

2- Eye-catchy CTA buttons

To earn immediate conversion rates for your ecommerce site, infusing call to action buttons becomes very important. You can make use of attractive CTA’s throughout your website, but ensure you do have them to enhance sales for your ecommerce business.

Trick: There is no ideal way for placing CTA’s on your site, however, to ensure better results ask yourself the following question:

– Is your CTA attractive enough to draw attention at first glance?

– Are your CTA’s lost with the background color of your site?

– Are your CTA’s placed on relevant pages of your site?

Asking yourself the above questions will help come up with the most effective call-to-action buttons, that will automatically encourage customers to take action on-the-go.

Some great examples:

3- Relevant website overlays

Website overlays, also known as website pop-ups is lately proving to be one of the emerging trends that you should not ignore in your designing process. Triggering automatic website overlays will help you stop customers from leaving your ecommerce shop, increasing engagement level and sales, both.

Trick: Adopt “knolling” (arranging a group of products in a neat way) tactic in your website overlays that will help you showcase your store’s collection in the most potential way, encouraging customers to cling on website and make instant purchases.

Some great examples:

4- Receptive design

According to an independent market research company that provides insights and trends related to digital marketing, media and commerce, eMarketer– smartphone retail mobile commerce sales will continue to grow, reaching $34.8 billion by 2018. Ignoring this fact, will result to a loss of huge chunk of business. Therefore, considering a receptive theme, in your website designing process is a must for targeting today’s modern shoppers.

Trick: The number of smartphones users is increasing day-after-day, hence ensure your website design responds to all major touchpoints including tablets, and smart watches to ensure online shoppers have an ability to engage with your brand and make purchases from virtually anywhere.

Some great examples:

Conclusion

The above are four essential design trends, and ecommerce business owners who are likely to adapt these, will benefit their customers with an excellent online shopping experience, while helping them to drive sales in a significant manner.