5 Reporting tools for your small business

When it comes to measuring crucial metrics – you’ll find Google Analytics to be the most common tool used by many businesses. This is because it is powered by Google which automatically brings in a trust-factor, also it is free and offers much-needed insights to get started and optimize overall sales performance. But have you heard of other reporting tools such as sumall or piwick?

Google Analytics is no doubt the most preferred, cost-effective and a recommended analytic tool for any small business, however, there are many other affordable tools out there in the market in terms of web reporting solutions.

In this blog, I’m going to highlight 5 tools that you can consider to reach beyond relatively easy-to-understand site stats into measuring all sorts of marketing efforts on traffic and customers for your small business.

1 – SumAll

Overview

SumAll (www.sumall.com) will offer deep insights that matter to you. Whether you want to track your website’s behavior or social media campaigns, this tool will give you in-depth analytics and automated reports for your social media as well as ecommerce data. Established in the year 2011, this reporting tools has served thousands of users as it allows their users an ability to view all their data in a glance. Social media, website behavior, advertising, email traffic and much more, all come together in one screen allowing you to better insights of all your activity. Also, you can set custom alerts for important events happening on your social media accounts. Trusted by 260,000+ companies, this can be an ideal option for your small business.

Pricing Structure

SumAll offers  “Basic” and a “Premium” plan to their users. Their basic plan will allow you connect to their 42 service and you can add as many accounts and gain insights as well as receive reports, all for “Free”

Their Premium plan will give you a peace of mind. You are eligible to get your own SumAll expert, alerts across your datasets with tips, and you get priority to their new features. For this, you need to create an account with SumAll and pay a fee of $9/month.

2 – Piwick

Overview

Piwik is one of the most prominent open source web analytics and reporting tools that offers individual bloggers as well as small business to get reliable insights which are essential for the companies growth. This tool will allow you add multiple user accounts with customized privacy ability for each. Also, you can measure and optimize conversions offering relevant analytics and automated reports, all within a single interface. Downloaded over 1,946,508 times, and used by more than 1,000,000 websites over 150 countries, Piwik is proving to be a bliss for small businesses as their gritty control and plugins make it unlike any other analytics and reporting platform.

Pricing Structure

You can either download and install Piwik on your own web server as well as purchase it from their website. They provide cloud, enterprise, and professional service. Their cloud service offers a 30-day free trial and you can select from their starter, small, medium and large plan – depending on your requirements and budget. Their enterprise consists of basic, standard, premium and pro plan, and to know more about their professional service, you’ll need to contact them.

3 – Woopra

Overview

Woopra (www.woopra.com) is another great tool that allows you to get up-to-date behavioral insights and automated reports of major activities for your business. Offering an easy design, this tool allows you to filter business data by community, email, social media and much more segmentation. Once named as the top web product by ReadWrite Web and considered to be an impressive tracking and analytics service by Daniel Brusilovski from TechCrunch – today Woopra tracks over 2,000,000 sites and monitors over 50,000/visitors per minute. Its funnel will allow you to identify danger zones so that can you can improve your small business and grow successfully.

Pricing Structure

Woopra offers a “Free” pricing plan that offers basic feature like tracking, reporting, and building labels. However, you can also upgrade to its “small business” as well “enterprise” plan with much more advanced features. Its small business plan allows a free trial period which can later be upgraded, while it’s enterprise plan allows you to build your custom package.

4 – Crazyegg

Overview

CrazyEgg (www.crazyegg.com) will give you a competitive advantage to improve performance in less money. Its scroll map features tracks customers scrolling behavior and offer reports that makes it easy for you to offer your customers what they love. Unlike Google Analytics, Crazyegg offers reports for each link individually. For instance, you have two links targeting a single platform. One gets 10 clicks and the other gets 20. So, Crazyegg will show reports as 10 and 20, unlike Google Analytics that would show reports with 30 clicks each. Offering in-depth accuracy and visual-easy layout, Crazyegg has helped 50,000+ companies and the count goes on.

Pricing Structure

Crazyegg offers a “Basic,” “Pro,” “Plus,” and “Standard plan.” Each plan allows a 30-day free trial period. The most popular one used by many small business owners – is their plus plan. It allows hourly reports with other out-of-the-box features.

5 – GoSquared

Overview

GoSquared (www.gosquared.com) is proving to the most accurate Reporting tools across the globe. Allowing real-time analytics, you can spot spiked traffic and issue the moment they occur. The most exciting feature that you’ll love – is it gives you an ability to mix past and current data and generate reports highlighting outcomes for the future. Found in the year 2006, GoSquared provides real-time analytics and reporting solutions to 100s of agencies till date. An easy to set-up, intuitive interface and straightforward analytics and reporting features make GoSquared a perfect fit for small businesses.

Pricing Structure

GoSquared charges a fee of $14/month or $168/year for 100k pageviews. They also allow a 14-day free trial after which you can choose to upgrade to a pay monthly or a yearly plan.

In summary

Google Analytics is undoubtedly one of the preferred Reporting tools for any sized business, however, it is always good to research for other solution as well like some popular ones I have mentioned above.