All You Need To Know About Twitter’s “Buy” Button

Social media has already been proved as ideal platforms for many e-commerce sellers, that it allows them to reach correct audience and encourage them to make purchase decisions on-the-go.

One of the greatest innovation, social media “Buy” buttons are already proving to a great source of revenue for many online sellers. Leading giants “Facebook,” “Pinterest,” have already rolled out buy button feature, and now it’s Twitter.

Twitter well-known known for it’s “Tweets,” has now announced it’s partnership with a number of services to make it easy for web sellers to sell products, digital good, or services within a Tweet via “Buy Now.”

Twitter’s “Buy” button- Things you need to know

How does it work?

With the “Buy” button, retailers can explore new opportunities to encourage users make purchases from their brand on Twitter. Twitter users can now get an access to brand they love and shop for merchandise, all from their Twitter account(app for Android, iOS). This way, sellers can expect much greater opportunities to convert those strong relationship they build with followers into sales.

Payment and Security

Currently, Twitter has announced the Twitter’s Buy Button feature for all sized e-commerce merchants, that includes “Shopify,” and “BigCommerce.” And, payment partnership on Twitter will be powered by Stripe Relay.

Stripe powers businesses in 21 countries. Offering some of the best ways to accept payments online and in mobile app, Stripe ensures every customer’s transaction(payment and shipping information) is safe and secure. Also, customers payment details are encrypted and stored after the first transaction to avoid the hassle of re-entering details for every purchase the customer’s make.

What a leading client has to say about Twitter’s “Buy” button feature?

“Our customers live on Twitter, so giving them an easy way to buy products that they discover in their Twitter feed, without leaving the app, is a no-brainer. Because social media is our single most important marketing tool today, social commerce is obviously a key part of our overarching strategy. Anything we can do to shorten the gap between social engagement and shopping is a top priority.” Gary Schoenfeld, CEO of PacSun

Wrapping up

Twitter’s “Buy Now” feature is currently available to U.S. merchants, but, with it’s good pace and performance, you should not be surprised about Twitter announcing this feature globally, soon!

Source: https://blog.twitter.com