Top 7 Brand Management Software

Brand management is one of the most essential activities for a business in today’s highly opinionated, user empowered environment. In a world where campaigns can make or break a brand’s persona, no business wants to risk mismanaging their brand’s perception among their user base and target audience.

A good brand management software helps a business manage their reputation across all the channels and touchpoints. With this tool, businesses can reach out to the grassroots, identify problems and solve them in real time. Here are some of the best brand management and digital asset management tools available today:

About the software: Orderhive is a multifunctionality tool that looks after essential brand management modules like order fulfillment, inventory management, payments, invoicing and delivery services, etc. and helps businesses carry out these activities seamlessly.

Details:

Country: India
Free Demo Available: Yes
Platforms: Website, Android and iOS

Significant features:

• Ecommerce Automation
• Order Management
• Product Listing Management
• Warehouse Management
• Invoicing and Payments
• Amazon FBA inbound shipments
• Inventory Control
• Amazon Multi-Channel Fulfillment
• Integration with all the leading business platforms
• 24*7 customer support

Pros:

• Cloud-based software, with 100% data protection.
• Priced at a lesser rate as compared to the alternatives.
• Highly resourceful and prompt after sales services.
• Rich user experience which makes it fairly simple to use.

Cons:

• The sheer size of the software and a large number of functionalities often make it difficult to quickly get the hang of it.
• Since the software encompasses a lot of functionalities, updates are often phased and hence it can take time for an update to be fully implemented.

About the Software: 

Chorus is a digital asset management tool from Third Light which helps businesses create meaningful media content. The software contains a variety of tools that boost the collaborative spirit across the organization by working together on projects seamlessly. The paid version also comes with additional features like 1 TB storage, workflow management, duplication detection and deletion, etc.

Details:

• Country: United Kingdom
• Free Demo Available: Yes
• Platforms: Web, Android, iOS

Significant Features:

• Auto updates the files to avoid data loss and syncs it with the entire team.
• Streamline creation, storage and collaboration for all the team members and clients.
• Advanced access controls to ensure data safety and greater collaboration
• Conversion of media files across all the popular formats
• Advanced media tagging and a powerful search tool.

Pros:

• Great customization for all the media services
• Helpful customer service

Cons:

• End users have complained of having trouble navigating the tool.
• Priced slightly higher compared to the alternatives.

About the software:

Bynder is a cloud based digital asset management tool. The advantage of having cloud storage is that the users can create, edit and share the digital content in real time with each other. It also allows brands to relay the content on various social media channels.

Details:

• Country: Netherlands
• Free Demo Available: Yes
• Platforms: Web

Significant Features:

• Invitations and Reminders via Emails
• Auto Data Backup
• File Management
• Creative Project Management
• Guidelines for maintaining Brand Personality
• Online Product Catalogues
• Photo Albums

Pros:

• Clean, simple and user friendly interface
• Options for customization across the platform
• Seamless merger with WebDAM

Cons:

• Users often face issues with the search functionality
• Priced higher than the competition
• Not necessarily the best fit for small and medium sized businesses.

About the software:

With Percolate, businesses can now have control over all the stages of marketing, from identifying the target audience to defining the voice of the brand, creating efficient workflows across teams, and finally rolling out the campaigns. This is why it enjoys a user base that has some of the most renowned names in the world, and keeps adding newer ones every day.

Details:

• Country: USA
• Free Demo Available: Yes
• Platforms: Web, Android, iOS

Significant Features:

• CRM Management
• Content Management
• Customizable Workflow
• Content creation and sharing
• Social Media Management
• Advanced Analytics to track ROI
• Task Management
• File Management
• Advanced Access Controls

Pros:

• Has a fully functioning mobile application that works seamlessly with the desktop version.
• Has a great calendar view that helps companies review the progress and plan for the future.
• Easy social media management and content creation tools.

Cons:

• The users complain about images loading slowly on the desktop.
• Documents cannot be exported in Word format, just PDF.

About the software:

Brand24 is your next door media management tool that comes with most of the basic functionalities and delivers great performance. One of the best features of Brand24 is that it accurately maps the sentiments of your target audience about your brand and enables you to take the necessary actions. It provides the businesses with leads for those who have looked them or their competitors up and thus can be called a powerful sales tool as well.

Details:

• Country: USA
• Free Demo Available: Yes
• Platforms: Web, Android, iOS

Significant Features:

• Social Media Listening
• Influencer Identification
• Sentiment Analysis
• Advanced Data filters
• Customer Experience Management

Pros:

• Dashboard is powered with many strong tools such as sentimental analysis and real time promotion updates.
• The tool allows you to directly communicate with dissatisfied customers and provide them with solutions.
• It notifies the users instantly every time a brand is mentioned online on different social media platforms.

Cons:

• The tool doesn’t have a CRM module.
• May not be the best fit for individual users.

About the software:

Podium is one of the best customer reputation management platforms that are available in the market today. With it’s highly powerful feedback management system and lightning quick social media integrations, it enables the businesses to reach out to their customers and solve any grievances that may be lurking on the world wide web. It also comes with a strong analytics tool which helps the business identify recurring problems and fix them before things blow up.

Details:

• Country: USA
• Free Demo Available: Yes
• Platforms: Web, Android, iOS

Significant Features:

• Chat Functionality
• SEO Management
• Feedback Management
• Social Media Management
• Customer Activity Analysis
• Review Management

Pros:

• One of the most powerful reputation management systems.
• Integrates seamlessly with the POS systems.

Cons:

• Priced slightly higher than other software in the same segment.
• May not be the best fit for individuals as it is more focused on developing tools for the enterprise user base.

About the software:

MyAdbox is a brand management software that enables businesses to manage their digital media assets and create advertising campaigns for their target audiences. It is a cloud based tool which offers features like data security, monitoring user activity, URL building custom URLs, performance reports creation, etc.

Details:

• Country: Australia
• Free Demo Available: Yes
• Platforms: Desktop Application, Web, Android, iOS

Significant Features: 

• Digital Asset Management
• Content Management
• Fulfilment distribution

Pros:

• Users can generate the output in multiple formats.
• Fairly effective process of generating Ads and creatives.

Cons:

• The approval system needs to be made quicker.

• https://www.orderhive.com/
• https://www.getapp.com/marketing-software/a/third-light/reviews/
• https://www.getapp.com/marketing-software/a/bynder/reviews/
• https://www.curvearro.com/blog/what-are-the-pros-and-cons-of-brand24/