As an eCommerce business owner, if you are not updated with the latest eCommerce technology, then I’m sure you are unaware of how easy it is to develop a high quality site.
Earlier to many and now to some, business owners still think that creating an eCommerce site requires special skills and more costs. But, today, with an immense rise of technology and thanks to open source solutions – you can develop a site that fits all your business needs, for less cost.
Today, I would like to put some light on one the fastest growing selling platform WooCommerce, that is rapidly increasing its trust amongst eCommerce business owners, day-by-day.
WooCommerce is a popular WordPress plugin, offering an open source platform that provides online merchants a feature extensive, yet user-friendly solution to develop a rich and effective site.
With powerful functionality and performance, WooCommerce is reputable and trusted by millions of users. Launched on September 27th 2011, today, WooCommerce powers 12.72% of all ecommerce website, i.e. more that 259,383 websites. I’m sure with these figures you can somewhat get an idea of why WooCommerce is the most preferred plugin to develop a site.
Let me put some light on the most effective features WooCommerce has to offer, that will help you better-decided as why you should develop your site on Woocommerce?
1 – Flexible and free set-up
WooCommerce will help you develop a site very quickly. Without having to know much about the technical side, you can easily make a site for “free” and enjoy a whole lot of flexibility with products – products can be categorized which makes your site look much organized and an easy platform to shop from. Since WooCommerce is a WordPress Plugin, hosting requirements are standard. So, even if you have thousands of products listed in your store or a heavy customer activity to handle, you don’t need multiple server resources unlike Magento, which needs lot of server resources once products are populated and orders start flooding in.
2 – Intuitive inventory management
WooCommerce inventory management software allows track and optimize stock levels from the “reporting tab.” Easily create backorders, which will help you to reserve small stock volumes on hand. This feature will allow you to customize your backorder for any specific product by changing the product data. It also enables alerts for low inventory, and provide stock information to customers.
3 – Organized order process
The best feature that WooCommerce offers, is its order management system lets you create custom order status. You can assign order status to any order, from where you can define the status name, its color, whether to send an email, and who the message should go (the customer or some other email address as per requested by the customer). For any email, you can define the subject, header, and the content.
4 – Seamless shipping
WooCommerce shipping management system offers maximum shipping options when you compare it bigcartel, Etsy, and many other platforms. Its seamless shipping options include flat rate, free shipping, international flate rate shipping, local delivery, and local pickup that your store will require. It is customizable and you can set up flat shipping rate by country, shipping carriers, handling fees and additional shipping costs. Also, the coolest part of this feature is that it offers WooCommerce Table Rate Shipping Extension, which can provide shipping zones within a country to calculate costs, more precisely.
5 – Multiple payment methods
WooCommerce has seamless integration with dozens of payment platform making it easy for you to accept revenue from customers in different forms – that includes PayPal, bank payments, checks, cash on delivery and credit cards. Offering more than 100 payment gateways, WooCommerce has trusted processors from Authorize.net, Braintree and many others.
6 – Accurate reporting
WooCommerce reporting feature can really blow the competition. Keep a track on incoming sales and reviews, stock levels, store performance, top sellers and more, within the dashboard. With beautiful graphs presentation, you can easily know the in and out of your business, on-the-go. With accurate reporting feature in your store, you can make better decisions to increase profit.
7 – Advanced marketing tool
With accurate reporting , WooCommerce marketing tool will help you easily identify areas from where you can earn maximum profits. Knowing those areas you can run coupon campaigns offering a range of discount options, usage limits & product / user restrictions as well as free shipping.
8 – Effective add-ons
Apart from the above features, WooCommerce offers several awesome extensions which can fulfill any of your business needs. There are free as well as premium add-ons that will help you ease and automate major back-end operations, accurately!
With the above points, I’m sure you can now better-judge why you should develop your site on WooCommerce. And, you won’t be alone – as mentioned above, an estimated 12% of existing ecommerce business aready trust it!
Savio Fernandes is a writer who influences. Writing for over three years at Orderhive, he is currently focused in offering eCommerce and retail solutions for start-ups and medium business owners.
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