Strategy |
B2B |
Effectiveness |
B2C |
Effectiveness |
1 |
Email Marketing |
Works great for lead generation and lead qualification. Β |
High |
Works effectively for branding, product activation etc. |
Moderate |
2 |
Search Marketing/Organic Search |
Works equally great for B2B and B2C. Lead capture and qualification forΒ B2B. |
High |
Brand name development and sales. Often combined with adroll campaigns. |
Moderate to High |
3 |
Content Marketing |
To capture leads for MQL and SQL. Optimized web pages, blogs, infographics etc. tops the list. |
High |
Mostly branding. May be used to drive sales through occasional offers. Distribution is largely through social media. |
Moderate |
4 |
Facebook Marketing |
Provides presence on Facebook. Catches attention. |
Low |
Effective product demonstration, value proposition, lead capture and sales.Content types can be images, polls, events etc. |
High |
5 |
Twitter Marketing |
Provides presence on Twitter. Catches attention to an extent. |
Low |
Customer engagement. Branding and lead capture. |
High |
6 |
Linkedin Marketing |
Attracts Qualified leads and conversions. Content types can be Linkedin posts, blogs, and other updates. |
High |
Can be used to demonstrate the company culture and related content |
Low |
7 |
Quora Marketing |
Attract MQLs. Can be nurtured to SQLs. |
Moderate to high |
Can be used for effective branding with stories around brands. |
Moderate to high |
8 |
Youtube Marketing |
Attract high-value MQLs through product demos and Tutorials. |
High |
Can be employed for branding through visual storytelling. |
High |
9 |
PPC, Adsense Marketing |
Lead generation and sales if done properly |
Low to Moderate |
Branding, Remarketing, and Customer Retention |
Moderate to High |
10 |
Webinar Marketing |
Lead generation and capture MQL leads. |
High |
Does not bring results |
Low |
11 |
Affiliate Marketing |
Works in the B2B context to an extent. Must be supported with detailed content. |
Low to Medium |
Works great for B2C consumer |
High |
12 |
Influencer Marketing |
Industry experts, client testimonials and being referred by other brands are major ways. Creates brand name. Measurability may be an issue with respect to MQLs |
Medium to High |
Famous people from film, sport or social media promote brands. Drives traffic and sales. |
High |
4 Comments
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