E-commerce market is all about driving traffic, conversion rate and sales revenue. Every year there is a new approach to enhance e-commerce selling and improve customer experience.
Few years back, we hadnβt heard about Website Optimization and now, this word has become the hallmark to strengthen the online presence of any website.
Itβs generally said by the SEO professionals;
If you donβt optimize your website, there are chances, your competitors may outrank you from the search access and potential users may ignore your presence on the web.
The recent buzzword getting high ranks is Conversion Rate. Today, e-tailers are using various tactics to get more conversion rate for their stores and increase sales.
Why is conversion rate so important in the e-commerce world?
According to Google, E-commerce conversion rate is the percentage of visits that resulted in an e-commerce transaction.
It means conversion rate is the key which can help retailers to plan future sales. Plus, retailers can get deep insights of what is pulling them behind from sustaining their position on the web.
Often, itβs been noticed that retailers avoid the true and tested methods to improve their website performance and drive relevant traffic to gain better conversion rates. Still, itβs advisable to use those methods to outsmart the competition.
Roma Udernani is a writer at Orderhive. Roma excels in coding, QA, and content writing. She currently focuses on everything about retail and brings out effective content for online sellers.
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