How To Collaborate With Fashion Bloggers To Promote Your Company?
3 min readThe rapidly-growing era of social and consumer-generated media since quite a while now, continues to have a greater impact on promotion- as customers rely on reviews from trusted sources in their decision-making processes.
If you are newbie planning to start selling online, or an established fashion brand, promoting your products can be a nightmare.
Mingle with fashion bloggers to promote your business
There are many ways to promote a fashion business, however, many business owners are collaborating with fashion bloggers to reach relevant audience and target them in more engaging ways.
Fashion bloggers- an influential promotional source
Fashion bloggers are proving to be influential sources that people actually pay attention to. And, showcasing your product collection through experts from the same field will create a unique trust and chances of them visiting your store and making purchases increases.
So, what are the best ways to collaborate with Fashion bloggers?
Tip 1- Invite them for events and shows you organize
In order collaborate easily with leading fashion bloggers, you need to first create a special bonding with them. The best way, is to invite them for tradeshows and event you organize. Also, chances of them clicking pictures with your products and posting them in their website as well as on leading promotional channels, increases. Provide a hashtag for the event you invite them.
Tip 2- Ask them to feature your items in their website posts
Fashion bloggers constantly update people with the hottest trends and always mention their outfit brand names, making it easier for their audience to purchase that look. Approaching them to feature your products in their website posts will gain you brand visibility and increased customer base, both.
Tip 3- Ask them to feature in your new product launch videos
Look books is one of the most influencing way to attract audience, as well as, entice fashion bloggers to work with you. Contact bloggers whose style aligns well with your products line and and ask them to showcase your offerings in their own preppy way.
Tip 4- Request them to share your products in their social posts
Fashion bloggers are active over leading picture-sharing networks like Instagram, and Pinterest. Request them to share your products in their social posts to increase engagement level, as content about your products will be in their own voice.
Tip 5- Guest blog for your site and other sites
One more effective way, is to approach few fashion bloggers to guest post for you, or even offer information about your brand in one of those leading fashion blog sites. Bloggers of the fashion industry often accept guest blog opportunities, as they are always excited to spread word about the latest fashion and trends available in the market.
Wrapping up
72% share additional posts about their sponsors for free, outside of their contractual agreement. Then, what are you waiting for?
Source:www.business2community.com
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