Innovative new retail brands and what you can learn from them
5 min readA report by Statista says “Global eCommerce Sales” are expected to reach 1.92 trillion U.S. dollars by the end of this year 2016.
Considering this many start-ups and small sellers are seen to be expanding their online efforts, however, with more and more retail business owners expanding their presence into the online world it may become difficult and costly to attract exposure for their brand.
Importance of technology to online shoppers
It essential for every online seller to adapt the latest technologies and allow customers gain access to information in latest style and trends, encouraging them to take actions on-the-go.
Today, with the advancement of technology shoppers use multiple ways to access products and information in the most seamless and innovative ways for engaging with their retail brand online.
If you are still finding it difficult to divert audience for your eCommerce business, below are some of the latest online retail brands picked up by me to give you an idea about their unique methods of attracting online customers.
Of late Online Retail Brands that you can get inspirations from:
Name:
Who? Beauty and hair care products
When? 2010
What’s make it innovative?
Considering the fact every skin has it own specific beauty needs, this brand is surely attracting the online crowd by offering personalized beauty care experience tailored according to one’s specific skin hair and style.
What do you learn?
Allowing an ability to explore your product line by focusing on consumer’s needs should not mind online shoppers to engage with your brand.
What you can do?
Adopting contact management software and tracking your website behaviour, you can sync customer’s information at one place and target your potential customers to best match their needs.
Name:
Who? Fresh Ingredients
When? 2012
What makes it innovative?
Focused on offering fresh, seasonal ingredients for preparing food, this online brand is making it easy for consumers to not only shop for products but also, allow interactive video recipes of mouth-watering dishes.
What do you learn?
Educating your customers to make use of your products in the best possible ways, can ensure they are valued for their time and money they spend on your brand.
What you can do?
Encouraging customer reviews via videos, images and offering tutorials that can showcase the usage of your products across your website and social media platforms will help you earn good word-of-mouth for your brand among more and more shoppers online.
Name:
Who? Luxury cotton products
When? 2014
What makes it innovative?
Allowing consumers to shop for the finest organic cotton in the world, this brand ensures that consumers get a beautiful as well as eco-friendly shopping experience. The brand is innovative with their packaging, dispatching products via recycled material in “Boll & Branch signature box.”
What do you learn?
Apart from offering consumers to shop for your finest products, focusing on environmental responsibilities can add a touch of class and representation by your brand, both.
What you can do?
Relating your brand and offerings for a cause will not only help you improve your impression in customer’s mind, buy also encourage them to spread a word about your good deeds in their networks.
Name:
Who? Fresh food stuff
When? 2010
What makes it innovative?
Allowing consumers to orders their favourite food in few app taps, this online brand additionally offers a “Munchery Membership program” that allows an easy access to cooking kits from meat to vegetarian, all under one roof.
What do you learn?
Adapting a method that could encourage consumers to engage with products in their daily routines will automatically create an enthusiasm among potential online shoppers from across the web.
What you can do?
Frequently starting discussions or announcing a competition on popular social networking site can ensure your brand will is alive in customer’s mind and allow you divert more and more potential customers for your retail business.
Name:
Who? Handcrafted leather watches and high-end bicycles
When? 2011
What makes it innovative?
Ensuring consumers are always updated to the latest styles and trends; this online retail brand allows consumers to request for customized Shinola watches via “The Willard Program.”
What do you learn?
Allowing consumers an ability to request for customization in their online purchases, can offer a unique advantage and ensure you enhance your shopper’s experience every time they shop from you.
What you can do?
Keeping consumers stuck to few choices and styles may not attract the audience, and in worst cases, can drive-away your existing customers too. An ability to allow online shoppers personalize their purchase orders can consider your brand to be a one-stop hub to fit their specific needs.
Wrapping up
To start selling online is as simple as opening a social media account. However, the way you allow consumers access and engage with your products will determine the growth of your new retail business.
Good Luck 🙂
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