Starting off as an auction platform in the year 1995, eBay fixed price trading platform began to generate maximum part of the revenue from their gross merchandize.
The report below by Statista, show the rapidly increasing fixed price trading percentage from the overall volume.
Considering the above stats, you can know why eBay is considered to be one of the leading online marketplaces that recorded 98 million monthly unique visitors in a third quarter report prepared by Statista.
A great news to start-ups and small sellers, however, with large players selling on the same platform how can you ensure improve visibility for your eBay products?
Focus on product-related information
According to industry survey data by Statista, eBay also ranks high in terms of customer satisfaction score that resulted to 79 index points in the most recent years.
Firstly, ensure all your products information is accurate and honest. Proof-read your product descriptions, and encourage more and more positive feedbacks from your potential customers.
Offering better insights to understand and manage customer feedback, eBay is surely helping sellers an ability to enhance their product visibility and convert more sales orders for their business.
Understand eBay’s search results
From eBay search results area, constantly gain insights that could help you make better decisions and increase visibility for your unpopular products.
What you can do?
– Look-up for keywords similar to your product line and keep optimizing your product description.
– Include special identification codes like unique product codes, European article number (EANs), or, International Standard Book Numbers (ISBNs).
Ebay also allows its users to track listing performance via its Listing Analytics Application. This tool will offer insights on important metrics like product pricing and information to improve listings and increase visibility when selling on the giant marketplace.
Take an advantage of eBay’s multi-variants shipping listing option
The not so new multiple variations listing feature is seen to be helping sellers an ability to enhance their product information in front of online shoppers.
How does it work?
If you are selling on eBay, draw online shopper’s eye by showcasing all your types of sizes and colour you have of a single item. This tool allows sellers to gain more exposure for their inventory in less time. To know more on Listing with Multiple Variations, click here.
Follow eBay’s Markdown Manager Tool
Improve conversion rates by promoting products- via email with limited time sales, offer a free shipping discount, or, allow local pickup opportunities.
What do you need to know?
1- For Fixed price listing, discounts can be offered only by a percentage or a specific dollar amount.
2- For an Auction-style listing, you can include shipping discounts too!
In both cases, eBay Markdown Manager Tool can really help you gain a competitive advantage over others by offering hard-to-deny discounts, which in turn, will automatically improve sales orders for your business.
At least create one eBay store
Ebay online marketplace allows sellers to register and list products; however, opening an eBay store opens the door for customized listing solution as per the business needs.
What does it mean to open an eBay store?
Can access advanced features to design, promotion, reporting. Also, sellers are offered with a dedicated toll-free customer support service.
With a powerful suite of tools, you can also track and manage your product listing performance for better conversion results.
Join “The Global Shipping Program”
With this program in place, your eligible eBay product listings will be automatically available to millions of buyers in more than 60 countries.
How does it work?
It makes it easy to identify which products of yours can be sold legally in which country. Simply expand your reach and “The Program” does the rest- customs forms, import fees, and international shipping with end-to-end tracking.
This way, you can customize how and where to sell for improved conversion rates.
Adopt eBay Promoted Listings
Like many other ad tools, eBay allows its sellers to gain more visibility and sales opportunity within the platform. eBay recording with a large customer base, adopting “Promoted Listing” feature will automatically increase sales opportunity for your eBay listings.
4 easy steps to get going with eBay Promoted Listings for your products
Step 1- Choose the product listing you want to promote
Step 2- Start, stop, or change your campaign at any time.
Step 3- Check stats for your promoted products
Step 4- Pay only if your product gets sold.
Try and qualify for eBay’s best match search order
Last, but the best way to improve sales is qualifying for eBay’s best match search order. This is eBay’s default sort order in search results.
For instance, if you sell shoes and the online shopper is looking for apparel, you aren’t going to be a match. The visibility of your product in the “Best Match sort” will not only depend on the keywords used but also, consider other factors like fair price and offering a great customer service.
The more your listings are visible in eBay’s search best match search order, the better chances of improving sales order for your selling business.
When I shop on eBay, I shop for quality products. Adopting a virtual way of shopping, I’m unable to feel or touch the products, however, like many other online shoppers the product listing and information are my purchase decision factors.
Therefore, considering those factors I decided to come up with this blog to help eBay sellers make the most out of their listings in the best possible and cost-effective ways.
Happy Selling 🙂
Savio Fernandes is a writer who influences. Writing for over three years at Orderhive, he is currently focused in offering eCommerce and retail solutions for start-ups and medium business owners.
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