New ways to acquire the repeat customers to your eComm portal

Have you ever dreamt of expanding your sales effectively like your competitors do? Then, the best solution to boost sales is not by focusing on attracting new customers, but retaining your existing proven customers; since winning customers in today’s highly competitive ecommerce world requires more capital, time and effort. Even if you intend to entice new customers, do this with the help of your existing customers.

Do not depend on customer loyalty

The best solution that can boost your sales is through customers who have already shopped from your site. It is really difficult to generate repeat sales from customers but not impossible. Do not depend on customer loyalty in today’s world. If you happen to think that the customer who has purchased product once will surely return for a second purchase then, your are wrong. Customers will always prefer for those sites who offer better deals with respect to the price as well as value.

Repeat customers – a real booster

Generating repeat sales may be a hassle, but trust me, it will bring a real boost to your sales and increase profit for your store. Once you put in efforts to generate repeat sales, you can ensure a constant flow of orders from them. A customer who is enticed by your store deals will not only place orders from him/her but also spread a good word of your site, which in turn brings a tremendous boost to your website sales.

New ways to acquire the repeat customers to your eComm portal:

Products in similar category

When your customers purchases a specific product, there are chances that they could like other products listed in the same category. Therefore, as per your customers shopping behavior, show ads of other products in the same category, which in turn encourage them for a repeat customer.

Special promotions

This will act as a real booster to your sales. If at all you have large inventory for your store, chances are you will eventually run a special promotion with a fear of resulting it into a dead stock. Thus, if you are running a sale, make sure you are re targeting your old customers to drive purchases. Make sure your special promotion ads shows an urgency and reflect savings on regular pricing and days left for the sale.

Offer ad-ons on specific products

Many products come with add-ons or accessories, hence you can utilize this advantage by re targeting your previous customers. Lets take an example of consumer electronics. If your customer has purchased a camera you can alert them with re targeting ads after a week or two from their purchase date featuring tripods and lenses. So, even if your customer has abandoned the cart earlier and has not purchased the camera then, use re targeting ads to promote discounted bundles(Camera+Tripod) to attract purchases.

Branding

When your store achieves some appreciation, it’s time to flaunt it. For example if your store receives a testimonial from big names, then you need to show it in your ads. This will help you increase your store’s credibility and differentiates you from the competition. This concept will surely work for customers who has already visited your site and for those who are still thinking of engaging with you store for the first time.

Aim high value customers

Every web store has a valuable customer. How you treat them depends on you. It may include customers who make multiple purchase from your store, high value orders or purchase many different products from your site. Whatsoever, you need to re target such customers with special ads just for them. You ads may include special discounts, offers or any other enticing factor, your main is to keep those valuable customers visit your store frequently and reinforce purchasing habits.

Conclusion

If you pay attention to your best customers and market in this way, they will buy more, stick with you longer, and spread a good word to their friends how great it is shopping from your store. Isn’t that what any online retailer would want?