Advertising has been around since the 15th century, however, the evolution of print advertising revolutionized in the last hundred years. Commerce and technology, both have contributed in the history of advertising. Started in simple handbills and newspaper listings, today print advertising embraces technology and continues to offer new innovative ways for promoting products and service. In our 21st century, on account of the advancement in digitization, technology and not to forget the largest industry eCommerce β the concept of print on demand business has taken a new shape.
Below is an exploration of the ever-evolving style of print advertisement design
The 1700s
Looking at the history of print advertisements, announcements on good on hand were frequent ads in Colonial America (1600s). However, 1700s was an evolution year to print advertisement. Benjamin Franklinβs Pennsylvania Gazette reached out to readers with new devices like headlines, illustrations and advertising placed next to editorial material. Thereafter, everyday sellers adopted this strategy for promoting their products or services in front of buyers.
1704
The first American newspaper advertisement was published in 1704 in The Boston News-Letter.
1729
Benjamin Franklin Newspaper started a column for advertisers.
1784
Pennsylvania Packet, also known as General Advertiser is America’s first successful newspaper that showcased daily print advertisements.
1800s
Until now, print advertising was limited to text, however during this year the productivity of publication companies increased greatly, and were affordable and accessible to the working class. Thereafter, advertiser started getting innovative, adding visuals to their ads. Some of the typical examples of this are shown below.
1867
New York agency Carlton & Smith allowed the right to place advertising in religious magazines.
1882
Ivory soap advertisement by Procter & Gamble Co.
1898
National Biscuit Co. launched their first pre-packaged biscuit β Uneeda.β
1990s
With the popularity and interactivity offered by the Internet and the World Wide Web in this decade, marketers got even more innovative with the advertisements which gave a rise to visually crowded and copy-heavy ads. From advertisement over the newspaper and magazines to billboards, and billboards to advertisements printed on transport machines, 1900s brought a great change in print advertisements.
1911
Coca-Cola advertising their product in their βAdvance Issue of 1911 Coca-Cola Girl Calendarβ
1918
The famous advertisement by the U.S. Army to encourage youngsters join them.
1929
βLucky Strikeβ is an American brand of cigarette owned by the British American Tobacco groups advertising their products.
1960
This Volkswagen’s “Think Small” ad was considered to βCreate Β Revolution’ of the 1960s and 1970s.
1972
Hush Puppies, a leading footwear brand announcing their new βSunshine Shoesβ collection.
1988
Revlon a leading cosmetic company announces their new collection βRevlon Red.β
1999
Absolut, an alcohol brand advertises βVodka,β one of itβs products.
2000s
With the rise of technology and Internet, this decade introduced modern advertising opportunities that included pop-up, flash, banner, advergaming and email advertisements. They were mostly image-based with a digital manipulation and ideas were kept simple, and neat.
2003
Christian Dior S.A. commonly known as Dior showcases its collection for women.
2006
Lindt & Sprungli AG, commonly known as Lindt – a Swiss chocolates promotes one of its chocolate type.
2014
Bayerische Motoren Werke AG, known as BMW, or BMW AG displays itβs classy range.
Wrapping up
In this 21st century that we live, technology has enhanced the way to display print advertisements. With that said “Print on Demand” business model has also evolved drastically. From printing ads on newspaper, and now on sidewalks, airplanes, or even vehicles, you now know how this way of promoting products or services come of age.
Savio Fernandes is a writer who influences. Writing for over three years at Orderhive, he is currently focused in offering eCommerce and retail solutions for start-ups and medium business owners.
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