A recent survey has predicted that “the product’s packaging is equally important as much as the product brand for any consumer buying an online product.” Around 10% of customers prefer quality product packaging and 12% prefer brand quality.
Product Packaging is one of the most crucial parts of your e-commerce business.
You must not avoid this part and opt to make some practical steps to improve your product packaging.
You can easily attract and make your customers happy just by sending properly packed items to their door. This magic will help you in boosting sales and the success of your e-commerce business.
- Consumers generally form their impression of a brand (and many other things) within 7 seconds. It is then tough to change.
- It has also been reported that online sellers/businesses that pay due attention to their packaging report, on average, a 30% increase in consumer interest.
- Approximately 90% of all products in the United States (and a similar figure in the UK) are sent in cardboard packaging of some description.
- A slow shipping time – which can be influenced by packing processes that are too slow themselves – will deter approximately 40% of consumers from purchasing.
- Conversely, if you can absorb the shipping cost and the packaging itself to offer free delivery, it will likely result in customers average order value being 30% higher.
- Around 52% of online shoppers that receive their order in custom packaging say they are more likely to return to that same company for future orders.
What is Product Packaging
Product packaging is a kind of preparation of a product or commodity for properly storing and transporting. It involves bracing, marking, cushioning, sealing, blocking, weather proofing, wrapping, and more. Packaging is done to wrap or bottle products to make them safe from any kind of damage during transportation and storage. It helps in keeping the product safe and marketable. Also, it will assist in identifying and promoting, and describing the product.
It has always been said that “First Impression is the Last Impression!” When a customer receives their order, what they notice first is the packaging of the product. If the packaging is not good, you will lose that customer instantly as it will give the impression of your e-commerce company. Rather than bad packaging, if you will deliver the product beautifully and securely, then the chances of getting that customer on your e-store double itself.
Here are some fantastic ways to follow while product packaging
Choosing the right size for your packaging
Do not opt for selecting inappropriate or oversized packaging to pack the product. In that case, you will be required to bear the extra cost for the extra space based on the package’s volume and weight. Just choose proper and accurate packaging for packing the order and wrap it elegantly and securely to avoid any damage. If you aim to get the perfect fit for your package, you must test different sizes until it suits your product the best. It will help you give more clarity on the product packaging and add some standard process for that.
Pack all items apart
If your package has multiple items in it, make sure you are packing them individually before putting them together. It will save your items from collapsing together and breaking. Wear and cushion your items separately so that if they move around the package, the chances of tearing or breaking will be negligible, and there will be no product damage. Items that are delicate or will get affected through water, dirt, or even wet conditions should get placed in some plastic bag in your package. Following these measures will save you from delivering a broken or damaged package.
Appropriate cushioning is mandatory
Stay away from choosing misfit boxes in which you hear all your items shifting around in the package box. It can cause severe damage to your inside items as nothing can secure the item box’ edges or when the force is coming from outside towards the package. That’s the reason for placing proper cushioning in the box while packing so that it will prevent all the items from moving around in the box. Types of appropriate cushioning covers Styrofoam, peanuts or thick kraft paper and more. They help hold up the item in place and keep it protected from the edges of the box. Also, it offers padding for putting heavier items at the top of the box.
Standardization of the fulfillment chain
Following a standard process will help avoid confusion among your staff. It will also harm your entire process if the consumption of time increases, which will lead to a delay in the product delivery. As per the research, the buying of customers gets reduced to 40% because of slow shipping. A streamlined process that has particular spots that are assigned for diverse materials is essential. Defining packaging material to every SKU is vital as it provides packaging training to all your employees. To make it proper, you can arrange the checklist and SOPs to ensure that every member of your team is following the given guidelines. All these will help ensure the whole packaging process much faster and speed up the entire delivery and fulfillment process.
Use appropriate sealing material
If you are using a delivery box for packing your items, make sure you are using the right tape with the correct width, i.e., approximately 2 inches/ 5 cm. If the product packaging list is light like T-Shirts, you must use a polyurethane bag with the adhesive strip. It is crucial to make complete surety on the sealing of the bag as it should not break up or open up in the mid-delivery or enter any liquid in the package. Try not using straps or strings as they may damage your heavy packages or your logistics service machinery providers.
Product packaging in e-commerce is considered one of the most vital parts of the order fulfillment process. It is essential to follow some actions like selecting the package, doing some analysis, and making complete surety on the matches of the shipping goals. If the product’s packaging is done accurately, it will help you speed up the whole process of the fulfillment supply chain. The above blog will help you understand the importance and facts of product packaging.
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