As and when your store and business evolve, so should your website. You do not develop a website and leave it the same for years. Nowadays, people are bored of static websites and are more attracted towards dynamism and interactive websites.
If you think that you are not gaining much online presence fromΒ your website or you areΒ not garnering sale leads as it aims to have, you should consider revamping your website.
Designs put effect on traffic
Earlier, website duplicated the same content they would find in the brochure. Today, we have moved beyond beveled edge button and drop shadows, beyond difficult navigation, and beyond SEO keyword stacking. We have finally arrived at the era of usable content.
Your new website’s design primary goal should be to share valuable content that boost your brands message as well as share your product or service expertise. It should serve as a tool to generate leads and converting sales. Also, in order to ensure that content is easy to access, the site should work flawlessly across all operating systems and browsers β also, it should be responsive and usable on mobile and other platforms.
Below are tips you shouldΒ consider while you revamp your website to attract visitors.
Responsive website design
Mobile devices are ruling over the market by a storm and more and more people are using smartphones and tablets to access the internet. Therefore, the foremost thing to consider when you think of revamping your website is to create a responsive design. So, when a visitor comes to your website on their smartphone, a responsive design will re-size your website to fit their device. Search engines also provide sites with higher responsive web design a higher ranking in the results page. It is true that implementing such responsive design can be difficult and time consuming task but the benefits it brings to the site are enormous.
Social media integration
Social media share button will help you generate higher traffic and reduces the need to only rely upon the search engine results to grab peopleβs attention. With a valuable content in hand you can reach greater audience who would share and attract more traffic for your website. This is why your website content should also carry a share button embedded for each popular social media websites like Facebook, Twitter, LinkedIn, Pinterest, Google+ and others.
Use valuable content
Use of valuable content on your website is very important to attract visitors. Therefore you should construct precise content and make sure they are informative. You want your audience to feel excited when theyβre reading on your website. This way they will spread your content through social media share buttons which in turn will drive-in more visitors to your site.
Easy access to the content
Accessibility is very important while providing navigation and a continuous flow to the visitors. Provide content flows well throughout your website as visitors do not like sites that confuses them. Also, it is suggested to provide links to similar page where the visitor has landed to draw their attention on the site.
Increase interactivity
User engagement is very important to judge how well your web site content matters to them. Adding one or two questions in the end of the article or allowing users to comment on your blog will increase user interactivity. This way you can attract visitors to your site.
Website loading time
If your website takes a long time to load up, visitors will get bored and leave your site for one of your competitors. This will result to a loss of many potential customers. Therefore, it is crucial for you to have a good load up speed for your website not just to attract users but also get an edge in terms of SEO of the website.
Interlink content on your blog
It is always suggested to link relevant content to the current one. This method will help generate higher page reviews which leads to more traffic and is quite an easy way for users to access similar relevant content.
Engage readers and converse with them
The most important factor to be considered while revamping your website to attract visitors is to engage them with conversations. Hence, it is beneficialΒ that your blog post gets enough reader comments. This way you’ll know how interactive your site and take steps to improve conversion rates.
Useful Tip:
ToΒ streamline back-end functions of your website its suggested to invest in a InventoryΒ management software, which will also result in efficient front-end functioning as well help you monitor website performance metrics and make adjustments as needed.
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