Before the advent of the Internet, selling artwork included a lot of cost and effort behind it. From renting a place to display your products, to conducting marketing campaigns- all in an effort to make people aware that you are into a selling business.
Today, with evolution of web, selling art online is now easy, and there are a number of marketplaces that allows you to do so for free.
You may have the best of the best talent, however, if you don’t have the right approach to sell your art, your hard work will go in vain.
So, what are those winning methods of selling your art online?
Tip 1: Make your product description attractive
Selling your creativity, means you need to bring a life in your product descriptions. Always make content that is engaging and personalized to attract art-lovers, as well as, encourage other customers to take keep your brand in their mind.
For instance, if your are selling creative handbags- add keywords related to fashion and talk about its uses and benefits for customers. You can also add a video showcasing your product from different angles.
Tip 2: Be social
You have a great product lineup, and with the above tip you have created catchy descriptions and even listed them over marketplaces. But, how would people get to know that you are in the business of selling art online? Attracting relevant audience for your creative products, is what you need to consider next. Being loud about your artwork in front of relevant audience will help you increase visibility and business, both, for your brand.
With the popularity of social networking sites, today, it allows business owners to easily target and keep audience engaged. Without much investment, adopting networking sites like “Instagram” will help always divert potential audiences, who regularly look up for art work online.
Tip 3: Creative write ups blog page
Selling art online- audience prefer to engage and stick with brands that are keeping them updated with the latest trends and styles. Therefore, creating a blog page and frequently offering creative content relevant to your product line, will encourage more and more customers to stick with your brand.
An effective way is to tie up with relevant websites, and offer guest blogs for their site. This will not only make it easy to reach out potential audience, but also help you to maintain strong relationship with them. Also, you can create your own blog page and put up regular content for increased visibility.
Tip 4: Print ads
Don’t be shy about promoting your artwork offline at all—in fact, it’s probably the surest way you can target your creative work with people that you know are interested. The web will no doubt allow you an access to relevant audiences. However, ignoring the potential offline marketing, especially when selling artwork, can lose you business.
You can consider business cards, postcards, banners and even include flyers (if having a good budget) for your print advertisements. Don’t forget to include your website link in order for people to find you and purchase your art.
Tip 5: Keep a regular track on your inventory
Following the above tips are effective, but, if you don’t have stock to process orders that come in, will result to a great loss of time and effort. Having a centralized visibility for all your inventory, across multiple marketplaces, will help you understand the flow of your creative products and make profitable decisions.