If your business is a startup, then you how important it becomes to get your brand a widespread popularity. And, more important is to adopt the hottest marketing trend that has more weightage to engage traffic and divert them to your store. Plain text content has always been the key for marketing, however, with the advancement of technology promoting brands and products through video-sharing websites is lately in trend, helping business owners gain a competitive advantage over those plain text content.
Thinking about video-sharing platform the first source that comes to mind is YouTube. No doubt, YouTube has the world’s largest share market and still a powerful source to be considered in your marketing strategy, however jumping into the most recognized platform – there are more chances for your brand/products to be lost in the crowd.
Below we present you with top 5 YouTube alternative video-sharing websites that you might want to consider for your brand.
Launched late in 2004, Vimeo is gaining an increasing popularity that roughly estimates over 100 million unique visitors every month. Hence, this can be an ideal platform to attract some serious traffic for your brand and products.
Offering a dapper aesthetic interface than Youtube, Vimeo allow users the most simplest tool to upload and share high-quality videos privately to groups, family, friends or even the world, at large. Video area is large with negligible clutters around the frame which make users to primarily focus on the video and nothing else.
Vimeo offers a free account allowing one HD video upload per week, however users find it to be limited, can upgrade with it’s Plus, Pro and a Business plan. Now, if you are considering to use Vimeo as the main hosting platform of choice, then “Vimeo for Business” will be an ideal that costs $199/year.
Released back in the year 2010 as a photo-sharing app, Instagram has added the video-sharing functionality last year. Today, Instagram has gained immense popularity with over 300 million active users and the count goes on. An easiest online video-sharing platform, Instagram allows a quick, beautiful, and fun way to create videos and share them over leading social networking sites.
Instagram offers up to 15 second video-recording functionality offering a unique set of tools to add a filter to video. It also allows users to scroll through stills from video making it easy to select the best cover image for your video. This becomes very important to create a good first impression encouraging viewers to click through to view the video.
Considered to be one of the biggest video-sharing platform, Dailymotion was founded in the year 2005. This French video-sharing website allow users the tool to upload unlimited HD videos with no hassle. Estimated to get over billion video views per month, Dailymotion is available around the world, in 18 different languages and 35 localized versions.
Dailymotion is one of the most feautre rich video-sharing websites out there. It allow users to browse and upload videos by searching tags, channels, or user-created groups. The search system also introduces results based on other users’ searches. The website supports all the common video formats and offers a 4GB storage capacity and less than 60 minutes per video. You can access the most high-quality video, like HD uploads by choosing their Pro account.
Less than a year since it’s official launch, Vine is proving to be an ideal video-sharing platform to create lopping videos and easily share them over social media sites. The Twitter owned site is popular amongst young crowd making it to be a growing platform for promoting a brand.
Vine allow users an ability to create a 6-second lopping videos while recording through its in-app camera. Once video created, it enables users to edit it on-the-fly or even apply non-stop motion effects. Additionally it’s newly launched “loop count” feature will show the number of times it has been viewed which are automatically embedded to other social networking sites, when shared.
Screencast.com by TechSmith
Screencast.com is one of the unique video-sharing websites. Not great with the camera? Don’t worry. Screencast.com allows users an ability to create videos and share them in their network by embedding them on their blog page and even websites. This video-hosting platform is one of the most secure websites that is created with more privacy and security control.
Screencast.com offers high-quality hosting video-sharing platform that allows you complete control over how, when and to whom the video is shared. It’s Silverlight-based caption editor allows user to add or change caption to the video. It offers a free account with 2GB of storage and 2 GB of monthly bandwidth. Users who find it limited can upgrade for it’s pro account at under $10 per month. Also, adopting the free and pro plan, users can now tap into the power of Google Analytics, which means more data can be analyzed.
YouTube has always been a great option and will continue to be one, but if you are a start-up or still struggling to make a mark in the online world – considering any of the above mentioned video-sharing platform will be an ideal marketing solution for you.
Savio Fernandes is a writer who influences. Writing for over three years at Orderhive, he is currently focused in offering eCommerce and retail solutions for start-ups and medium business owners.