Digital Marketing Mix for Online Business

Digital marketing mix

The digital marketing mix!

What is Digital marketing mix? Well, like any other marketing mix, digital marketing mix is a strategy that states of all elements of digital marketing which should be used and tell what length.

Let’s say; you are using social media marketing, PPC marketing and several other strategies for your business, then how much of time, budget and endeavor are you going to devote to each component.

Settling on right marketing mix!

It may not sound like a tough task, but it surely isn’t easy as well. Digital Marketing Mix demands a lot of focus, hell lot of research and an exceptional expertise before you decide on your marketing mix strategy.

Nonetheless, there are five crucial considerations that you should keep in mind before choosing your digital marketing mix strategy, and they are:

  • Optimize your website
  • Get the social media right
  • Perfecting the Customer Experience
  • Lead generation

Optimize your website:

This part of marketing is extremely crucial for a small business. It gives you an opportunity to compete with larger companies by increasing visibility in search engines. People look up to find products both online and locally, it is important that you rank high on a search engine for products you are selling.

Once you have your traffic set, decide what you want them to do once they arrive- make sure you take them to prize. Get your basics right of search engine optimization and frame your website accordingly.

Think about content structure, the kind of language you use compared to what your audience does to look up for your products or services. Optimize your site based on keywords and keep the list updated time to time.


Get the Social media right:

Social media aids in increasing your brand’s awareness, provided you do not fall for fake followers on Instagram, twitter or facebook.  Gain the right and authoritative followers. If most followers are fake then even publishing a great piece of content is useless, if it fails to reach out to the right audience.


Social media marketing is quite a task. It’s one of the most discussed and debated strategy ranging from small business to large e-commerce stores. This approach varies from the kind of business you have. For increasing brand representation and staying in touch with your customer, social media is indeed the best medium.

It has also proved to be an effective medium of creating running innovating campaigns for the product and services you offer. Leveraging the social media tools helps you in keeping a firm hold over your existing clients and bringing in new

The most vital part of social media is to use it to extend your patron base to succeed in repeat sales.

Perfecting the Customer Experience through Email Marketing:

Refining the customer experience is a consistent factor in the picture-perfect e-commerce marketing mix. With any e-commerce purchase, marketers should relentlessly track and optimize each of its customer’s touch point along with the purchase process.

These contact points should be inclusive of relevant and targeted Email communication, gratitude messages and post-transaction communication.

Email marketing is fundamental for the independent venture on the web or disconnected.Email advertising is about building a rundown of clients and planned customers.

This summary of names and messages are individuals who are interested in your business, and you know this to be genuine because they have picked into this list themselves. Maybe they were offered future reports on products and also coupons to join.

As this list develops, it turns out to be more profitable. Truth be told, many marketing experts view this as, over the long haul, the largest private company advertising methodology.

While giving your clients a choice to shop using online business administrations, there are many email touch focuses you should consider. Here are the absolute requirements:

  • Registration messages are sent to clients when they enroll.
  • Make beyond any doubt your organization name is available in the subject and sender fields so prospects can rapidly recognize your email.
  • Password reset messages are fundamental as clients will probably overlook their login data now and again. Make this procedure as consistent as conceivable keeping in mind the end goal to dodge customers dropping out just some time recently checkout.
  • Order affirmation messages are your client’s receipt, so they have a high open rate. Utilize this as a chance to upsell and additionally strategically pitch when proper.

Lead Generation:

Lead sustaining is the third and last some portion of the perfect internet business promoting blend.

The two best types of lead supporting are promoting computerization and retargeting.

Big companies struggle with keeping their product top notch all the time, as they have quite a complex sales cycle. Marketing Automation enables lead generation in line with the correct message at the opportune time.

E-commerce messages are sent to prospects in light of time interims, moves made on your site and different triggers like cart abandonment. This type of personalization permits online business messages to have a more prominent effect, moving prospects through the business cycle all the more efficiently.


Retargeting promotion stages, for example, AdRoll and Google Remarketing help advertisers enhance ROI by showing promotions to prospects who abandoned the buying procedure.

These advertisements inspire prospects to come back to your site and finish their purchase. Retargeting likewise enables advertisers to target prospects in light of the items they were seen, their purchase history, and what did they last view before abandoning.


Your digital marketing is going to be a unique one as it must be carved out with respect to the needs of your business. Selection of strategies and tools must happen with respect to the core idea of your business. All digital marketing tools and strategies are not uniformly effective across businesses and this is why it is important to select the right toolset or mix for your business. Refer this post to ascertain what works best with respect to B2B and B2C businesses.

Final Thoughts:

Once you have your site optimized and in line with engaging your customers through email marketing and a lead generation strategy you have set up lots of strategy for your online store success. However, the digital marketing initiatives do not stop here. It is an evolving field, and you have to adapt and frame this strategy by the business you are into.

With advancement in e-commerce and customer’s buying behavior, their expectation from you too will increase. Hence, for long-term success, it is important to continually test the opportunities and see if your digital marketing is in place, as it will help in creating a loyal customer base that promotes your brand.

Devarshi Pandya

Devarshi Pandya

Devarshi is an enthusiastic writer, active twitterati and educator offering creative content for effective e-commerce marketing and strategies. She brings along her experience in extensive research and branding. A passionate writer by day and an avid reader by night she packages for a blend of technical and creative write-ups.

One Comment

  1. Avatar jeff thomson Posted October 17, 2017 at 3:35 pm | Permalink

    The Social media optimization is becoming a most important part of online digital marketing as much the visibility on search engine is important same as much as visibility on social media is important now days

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