Why you need a Mobile App for your well-established E-commerce business

We have witnessed an exceptional gearshift in E-commerce. As much as the growth of E-commerce is tremendous, it has slowly been taken over by M-commerce and M-commerce too will be surpassed by S-commerce.

This is evident with prevailing  Social Media trends of 2017. With this cycle of evolution, it is quite a risk, if you do not have a mobile app yet.

There are several forces behind this shift, and the most evident are that your target audience is millennials who apparently spend a lot of time on their mobile devices and tablets.

Cell Phones are glued to their all the time, and they are your most impulsive buyers too. So, let’s see how is it likely to change in this year, deciding to have on for your business might be a small business model


There is no turning a blind eye to mobile apps are excellent web apps when it comes to marketing. Those small hurdles you face while marketing on a website, it becomes too easy on a mobile app. Through an app, you can deliver a wider array of functions to the customer and also customize their experience into a personal one.

A personalization that pushes for conversion rate

A mobile app e-commerce platform lets you engage personally with your target customers. For instance, you can integrate your app with your social media platforms keeping it open for communication.

Mobile Device Features

Mobile apps have the upper hand regarding offering an interactive experience. For instance, apps can access user’s camera, GPS contact list, compass, phones and more. This is a way to collect potential data of customers and make mobile purchasing more efficient.


The very aesthetics of e-commerce apps lies in enabling you to integrate features such as social media and product videos to boost your conversion rate. An easily accessible site is a huge advantage in countries with poor IT infra.

You can offer testimonials and product recommendation to your visitors through a mobile app for an e-commerce store, which will encourage them to buy from you.

Hassle-free payments

With real money being less relevant, the digital payment such as Android pay and apple pay seem to go hand in hand with mobile application. The worst you can offer is a lengthy process of payment.

It’s so tiring to fill those all the times. No one would want to disclose their credit card info to all e-commerce store they shop from if they have an option to keep it secure at one place: a mobile phone.

An e-commerce store can get a leg up on the competition if they develop a mobile app with this feature. This could be an eye pleaser, and it will boost your band too.

Your app represents your Brand

Remember one thing, with no set guidelines, comes no responsibility. Your target audience is much beyond Tv commercials, try following certain trends and gear up to reach them by various means they use the most.

Ideally, big brands pay a hefty amount for their ads in a prime slot, but it’s not effective always. However, with your app, you can implement/experiment any damn strategy and enhance your brand visibility.


BMW Remote control app for cars lets users lock and unlock their car, locate where it’s parked and control the interior temperature. These tasks are done through smartphones.

The app lets users find a car within half a mile radius that displays a map on user’s smartphone that can highlight the vehicle location.

Things to keep in mind while designing mobile app

Brands are engaging customers through the dedicated apps like never before. There are several sources of inspiration such as The L’Oreal augmented reality Makeup Genius app that uses AI and advanced facial mapping tools to give you a real-time user experience by making your camera a virtual mirror to try different products.

  • Is the app user-friendly and does it have engaging and memorable content?
  • What’s the purpose of the app? Are you trying to increase your brand awareness or you are seeking to earn potential loyal customers? Does your app offer time to time product discounts or any other leverage to customers
  • How reliable, straightforward and accessible is your app? Who is your target audience and is your app aiming the right audience?
  • Brand and App goes hand in hand. Introspect, is your app in sync with your brand values? Does it portray your brand right?
  • Apps cannot be monotonous and static. You need to upgrade it for better customer engagement. Are you promoting it in right way?

Final Thoughts

Mobile commerce is a worldwide wonder – on the off chance that you make something that resounds, it opens up your capacity to achieve advertises over the globe, including developing markets. In 2013, for instance, Facebook encountered a portable client base development of about 24% in Asia and whatever remains of the world, versus just 4-8% in Western markets. Brands which moves to m-commerce that pick up prevalence now will get the lion’s share of new clients.

Devarshi Pandya

Devarshi Pandya

Devarshi is an enthusiastic writer, active twitterati and educator offering creative content for effective e-commerce marketing and strategies. She brings along her experience in extensive research and branding. A passionate writer by day and an avid reader by night she packages for a blend of technical and creative write-ups.

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