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Sales Success in 2016

Effective Ways to Increase E-Commerce Conversion Rates Immediately

Buzzwords abound in the world of e-commerce and marketing. Each year seems to come with a new method for boosting traffic, sales, conversions, and revenue, but it is important to remember that in all of that excitement around the latest and greatest tools and tactics, there are also some “tried and true” solutions too.

In this guide, we are going to look at a few lesser known methods for boosting conversions and also some of those proven steps that too many online retailers might overlook or ignore. The good news is that none of the tips are extremely difficult, but some of them do call for a bit of financial investment or the commitment of more time to your website.

In the simplest terms, a conversion is the “point at which a recipient of a marketing message performs a desired action”. We tend to call that desired action the CTA or call to action, and it is not always a sale.

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