As per the latest report by Statista, B2C ecommerce sales are expected to reach 1.92 trillion U.S. dollars. This growth rate is much faster than any other retail sales- that includes stores, catalogs, TV infomercials, or any other direct form of marketing.
Another report by Statista said, retail e-commerce revenue from apparel and accessories expected to reach 86 billion U.S. dollars in 2018, the industry appears to show no signs of slowing down.
Considering the above facts and figures, it seen more and more retailers are plunging into the online world to take an advantage of it. However, at the same time the demand of fashion lovers are ever-changing, which means ecommerce retailers need to practice the smartest ways of successfully selling online.
Whether you are start up or a small business, adapting the best techniques to run your ecommerce store will result to a continual growth. There are many ways to do so, however analyzing successful brands and implementing their style of work will help you avoid surprises and mistakes, allowing you to smoothly grow your ecommerce business.
Below in this blog we will discuss about ModCloth.com and what can ecommerce retailers learn from it.
An American online retailer founded in the year 2002, ModCloth specializes in vintage apparel, indie clothing, accessories and decor. Crossing a revenue of $100 million in just a decade, this brand has proven to be one of the fastest growing fashion and ecommerce venture that every ecommerce business owner should have an eye on.
Key ModCloth’s approaches that retailers can adopt for a successful ecommerce business flow
Act as per your customer’s choices
Online shoppers demands are rapidly changing, and not being able to offer services as per their expectation will not allow you to grow. By encouraging feedbacks, and sharing them with key members within the organization will help you respond in a more effective way by showing how you’ve implemented it.
Indulge personalization in your marketing tactics
Offering the same boring advertisements to fashion lovers will not create an excitement among them, for your brand. Take time and craft content that would engage them. This means apart from sharing content about your products and services, you should also offer content on music, movies, books – that are always trending for millennials. ModCloth.com’s blog page covers an array of topics that would interest fashionistas and keep them engaged with the brand.
Attract your customers in way they don’t forget you, and encourage customer’s voice
Social media has surely being a word-of-mouth for ModCloth.com, however part of their strategy was to allow their customer an ability to share and speak about their shopping experience and how ModCloth meets their expectation. Encouraging your customers in this way, will make them your loyal ones, as well as invite new customer base for your ecommerce business.
ModCloth.com’s key to success, is to always keeping their customers engaged with their brand.
Regardless of the tools you use, there are many ways to engage your customers and what they think, because it not always what you think!
Hiring fashion advisors is the latest innovative strategy adopted by ecommerce retailers to engage customers.