Why effective call-to-action buttons will go a long way to increase your ecommerce sales

Effective “call-to-action” buttons is a great marketing tool that encourage customers to engage with the brand, which automatically increases the chance of them being converted into a sales lead.

I’m sure many retailers have already adopted this method in their promotional strategies, but if you don’t do it in a correct way then you are missing on many potential customers. Effective call-to- action buttons have already proven to be a potential source for many retailers online, and will go a long way.

Below are some of the most common call-to-action buttons used by ecommerce companies.

Call to action buttons 1

Examples of great call-to-action buttons used by ecommerce companies, and why they work?

Amazon.com

Call to action buttons 2

The most effective call-to- action button here is “ Look inside” that is highlighted and can be seen just above the book cover image. This call-to-action button invites book lovers to flip through and preview the content.

Why it works?

Such compelling CTA buttons will reduce return rates up to great extent, as it allows customers to know what that book is all about. This offers customers a unique shopping experience and has made Amazon the most preferred store for shopping books online.

What do you learn?

Instead of using the most common ones, coming up with unique call-to-action buttons will encourage customers to always select your brand to for making potential purchases. Such customers will always return for making repeat purchases increasing your eCommerce sales.

Call to action buttons 3

Visuals are easy get noticed over content when someone lands on a website. And, eBay’s website is the best example that offers effective visual call-to-action buttons as highlighted in the image. Considering you or me to be a customers, now when you look at the image, the first thing that would attract our eye is the red classy image of the watch, from there immediately we notice the “Buy It Now” and “Add to cart” blue colored call-to-action buttons.

Visuals are easy get noticed over content when someone lands on a website. And, eBay’s website is the best example that offers effective visual call-to-action buttons as highlighted in the image. Considering you or me to be a customers, now when you look at the image, the first thing that would attract our eye is the red classy image of the watch, from there immediately we notice the “Buy It Now” and “Add to cart” blue colored call-to-action buttons.

Why it works?

Ebay’s visual-based call-to-action buttons immediately attracts customer’s eye allow them see every aspect of the product at the first stare. This way, it makes it easy for customers to know what the next step, helping them with a quick and informed shopping experience.

What do you learn?

By not offering or simply offering call-to-action that are not visible will make your customers struggle. And, not able to find for information they need, they will immediately jump to one of your competitors to make their purchases. Instead, coming up with visual call-to-action button will go a long way to increase your ecommerce sales. You can also upsell your products, by adding a call-to-action button “ Shop for complementary products” in the checkout page that will help you automatically increase order and sales for your ecommerce business.

Wrapping up

The concept of call-to-action buttons is proving to one of the best marketing method in the 2015. And, Facebook for Business that has been a bliss to many retailers for promoting their brand and products,  have recently announced their new call-to-action feature that eCommerce business owners a broader solution to reach online shoppers across devices and encourage them to take action.

Focusing on your call-to-action buttons will help you go a long way to increase your eCommerce sales in this New Year.

Savio Fernandes

Savio Fernandes

Savio Fernandes is a writer who influences. Writing for over three years at Orderhive, he is currently focused in offering eCommerce and retail solutions for start-ups and medium business owners.

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