Modern customers are more likely to get influenced and make instant purchases, if they see great reviews about your products. This may sound good to you, but that doesn’t mean it tempts you showcase positive fake reviews, by paying for them.
Instead of spending time and cost behind those fake reviews, why not use it in a correct way that will always eliminate the fear of getting caught.
- “According to Econsultancy, 61% of customers look up for online reviews before making purchase decisions.”
- Another article by Econsultancy says, “Customer reviews are now essential for ecommerce site to improve conversion rates and can result to 18% uplift in sales.”
- “90% of participants claimed that positive online reviews influenced their buying decision, and 86% said their decision was influenced by negative reviews (Zendesk survey)”
With the above facts and figures, you can understand the impact of what a good product review can do for your ecommerce business.
What are the best practices to encourage positive product reviews from your customers?
– Email feedback form for every customer’s purchases
Targeting your customers for product reviews immediately after they receive their order, will increase the chances of them participating in it. However, timing for sending feedback emails is the key issue here.
You need to give your customers enough time to use the product in order to form an opinion. But, you’ll also need to ensures that product review feedback form is sent to them when purchases are fresh in their mind. Taking into account your fulfillment turnaround time, it is ideal to send email feedback forms within a week after the customer has received the product to make it look like a product acknowledgment.
– Offer valuable returns
Implementing the above tactic can help you gain potential product reviews, however modern customers expect a give-and-take relationship. Therefore, surprising your top product reviewer with valuable returns (discount codes, freebies, etc.) after they’ve provided a review, will make them overwhelmed. Doing so, you automatically encourage customers to continue providing excellent product reviews for all their good experiences.
– Get the best ones viral
The above mentioned stats reveals that reviews are vital for increasing conversion rates, so after you receive reviews from customers ensure you promote them well.
Apart from being loud about those reviews on your website, get them viral over leading social networking sites (Facebook, LinkedIN, etc.) and tag the reviewer. Doing so, will make them feel special and automatically encourage future product reviews.
– Invest in a product review tool
Instead of using those guesswork, try triggered emails that automatically shoots an email to your customers, at the correct time. Invest in a product review tool that will allow customers with the most simplest way to review your products and you can customize content to create a scenario that is hard to say no.
Considering the importance of product reviews in the customer decision making process, the above tips are some of the most effective ways to spend your marketing dollars.