Have you ever thought about how to stay competitive in the e-commerce market? If your answer is no, then don’t panic! We have come up with a guide that will help you in winning the e-commerce marketplace. We all are aware of the fact that e-commerce is the need of the hour. To overcome your drawbacks, you will have to adopt some latest strategies to help your e-commerce business shine and rule globally.
There have been many if’s and but’s about the e-commerce industry, but in the end, it is winning the marketplace undoubtedly. In today’s technology-driven world, e-commerce is taking a new shape by adopting new-fangled trends and giving it a new-advanced look.
Some of the current e-commerce trends covers – Sustainability Concerns, The Global Consumer Base, Use of Video and Interactive Content, The Rise of B2B eCommerce, Selling through Social Media, Omnichannel Ad Spends, Customized Packaging, The Rise of Voice Shopping, E-Commerce Automation and the list is long. All these trending technologies help an e-commerce site stand out.
- By the year 2040, it’s estimated that 95% of all purchases will be through eCommerce.
- The eCommerce industry is growing 23% year-over-year, yet 46% of American small businesses still don’t have a website.
- 93.5% of global internet users have purchased products online.
- Segmented campaigns to email subscribers drive a 760% increase in revenue.
- Online stores with a social media presence have an average of 32% more sales than those that don’t.
- 74% of consumers rely on their social networks to make purchasing decisions.
- 40% of all online purchases made during the holiday season are done on smartphones.
An effective e-commerce strategy will never let you fall apart from the competition. So if you want to stay competitive in the market and generate more sales, opt for continuous website improvements.
Watch out for the top-notch e-commerce winning strategies
1. An E-Commerce Website Video
Video content is the best type of marketing that is beneficial for any business-2-business vendor. It will help boost your sales and conversions, enhance search engine ranking, trustworthy customers, engaging visitors, and more and more users. If your target is the Indian Market, then videos are the best way to sell your products. Around 68% of Indian users favor vendors that consider video format, which is a means of B2B e-commerce marketing. By adding videos to your e-commerce sites will boost your business immensely. It will also help grab massive engagement, greater average website time, higher sales, and the most critical part is gaining customers’ trust. The product video is the most important way to lead a prospect for purchase.
2. Augment E-Commerce Search Usability
Is your e-commerce site capable of analyzing or keeping a record of what your customers are actually looking for? If you have such an online store capable of tracking all these, you might have the best navigation and search capabilities. You can organize your web store for the two major groups of customers, i.e., visitors who know what they want to buy or those visitors who are only interested in browsing. Customers are aware of their wants, and they want the correct information fast. You must design a high-performing search that will help your customers find out what they are looking for. Your website must have a beautifully designed search bar and navigation functions.
3. Make use of premium pictures and well-written product descriptions
Including attractive and eye-catchy product pictures and images will surely attract the attention of your valuable customers. Product images are the most vital aspect of online shopping because customers decide just by seeing the product images. Having beautiful images on your e-store will help in making the right decision for customers. Adding one-click thumbnails will help users to get what they are looking for instantly. Your target customers will always want to know everything about the purchase and how that product can help them and usable for their daily life cycle. The product description should cover everything in one instance. You must opt to build proper subheadings, use bullet points to attract users, and use larger font sizes to improve readability, compelling video, and genuine pictures for your products. All these will lead to higher conversion rates.
4. Mobile app is a must thing
The mobile app has become the most crucial part of any industry. If we talk about the e-commerce world, in that case, undoubtedly mobile app is the need of the hour. It is the best e-commerce strategy where customers can use the mobile app and buy and track their orders. It also reduces friction and enhances the conversion ratio rate by streamlining their users’ whole purchasing experience. If you are a vendor and want to shine globally in the B2B world, the mobile app is the most efficient way to achieve tremendous success. The world is going crazy with the use of the mobile app. If you do not have a mobile app for your e-store, you are making a huge mistake. Don’t wait! Just opt for building the best mobile app and boost your e-commerce sales in no time.
5. Don’t forget about product reviews and ratings
Product review and ratings are the two most important pillars of any e-commerce website that build trust amongst customers’ eyes. Also, it is one of the best e-commerce strategies. It has been observed that, with the best review and rating, your website gets around 270% increase in the site conversion rate and the customer base by around 73%. A good product review and rating on your e-commerce website is responsible for building trust, increasing SEO of your products, boosts conversion rate and CTRs, builds consumer loyalty, inspiring confidence, and more such. A genuine product feedback can actually enhance your products and even a bad review can lead to a purchase.
The digital era is going to stay here for a long time. You need to stay competitive and up-to-date with the current evolving trends of the ecommerce industry. Online market is huge and to keep your place solid here is not easy. But nothing is impossible, by adopting the above-defined strategies, you can make your e-commerce website more compelling and interactive. All these will lead to huge customer-engagement, conversions, boost sales and revenues. And at the time, you will be able to make your place in the crowded e-commerce market.
I believe that Writing is not a competition or fear. Writing is an art, a passion, a love. Applying these thoughts in my writing, I always put my strong efforts while writing on any topic. I love writing and technology is my favorite part. Food is my strength as well as weakness ;)
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