When you have sold someone your product and want them to keep your brand name alive in their mind, you’ll have to build trust! E-commerce packaging can be a crucial source to earn repeat customers.
To many retailers, e-commerce packaging means – wrapping the product safely, sliding it into a box/paper-bag and then covering it with the packing material along a sticker having their brand logo and information on it. But, let me tell in today’s competitive world of e-commerce in order to be successful, you’ll have to be innovative and bring out effective ideas to divert customers to your shop from site again and again. Your product packing is one source that can determine your repeat customers. So, your e-commerce packaging should be innovative in a way to make customers always excited whenever they have to receive the product from your site.
In today’s blog post, we will see some effective ways on how e-commerce packaging can earn you repeat customers. This may be known to some, but many still overlook the potential of this source. Read on!
1 – Make your own packaging material
Being eco-cautious will create a great value for your brand by many customers who shop from your site. It’s better and cost-effective to design your own packaging material using recycled material. This will not only cut-down your packaging costs but also it looks good. Instead of wrapping the product in the same simple, boring packing material, design your own to grab attention of your customer for your brand.
2 – Attach feedback form
To know your customer’s shopping experience becomes very important for the success of your e-commerce store. Attaching a feedback form with your e-commerce packaging will get you better insights of your service you offer. But the question is, how to get your customers ready to spend their valuable time and fill the feedback form. Infuse a marketing strategy – offer small discounts on products which the customer can utilize in their next purchase. This way you entice them to input their valuable opinion as well as attract them to shop from your site again in order to make use of the discount you offer for filling the feedback form.
3 – Make invoice interesting
Instead of following the old pattern of sending an invoice with just numbers, make it interesting by adding personalized message. This will make your brand look authentic and not like a robot churning out invoices out of a word template. Shape your invoice into a personalized letter, differentiating yourself and encouraging customers to spread a good word about the customers experience you offer, in their social networks.
4 – Discount coupons
Offering surprises to customer through e-commerce packaging will encourage them to shop from your site repeatedly. Increase loyalty by offering discount coupons to your special customers that can be used by them and also be gifted to their friends to make a purchase from your site. Provide discount coupons on every newsletter sign-up, which will encourage your loyal customers to bring in more customers to your site in order to avail the discount by shopping from your site.
5 – Ensure your returns policy is in there!
One of the most important factor that will make your customers feel free to repeatedly shop from your site, is ensuring them a free returns policy. This way they know that incase of damage or wrong product delivered, they can immediately return the product. Ensure your returns policy is in there with a feedback form to know the reason for the returns. This way you create a trust in customer’s mind as well as with those feedbacks you can improve your service in general.
Use your imaginations and come with more such innovative ways to improve your e-commerce packaging to reflect your brand value. E-commerce packaging is one of the great source to increase brand value, and if you get it right you will notice a good word spread about your brand and more repeat customers, which will give a competitive edge for the success of your e-commerce store.
Savio Fernandes is a writer who influences. Writing for over three years at Orderhive, he is currently focused in offering eCommerce and retail solutions for start-ups and medium business owners.
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