If you offer attractive customer support, then you retain customers, but if you don’t, they go away. Customer engagement is the most crucial factor that can never be overlooked by any online retailer. For a good customer engagement, email marketing is the king compared to all marketing strategy, hence it is essential for every small and medium business owners to indulge with a customer engagement cloud software that will help you profitably achieve customer-centricity in every interactions.
Knowing your customers, their channel preference, their frequently asked questions, their transaction history and their satisfaction level – having all of this information readily available all within a single integrated back-end ecommerce software solution – gives your online store the competitive edge when it comes to personalized customer service, customer engagement and retention.
Hence, your organisation should opt for an innovative CRM(Customer Relationship Management) tool to ping the customer information in real-time, take the collective pulse of your customer service efforts, as adjust and improve as needed.
Following mentioned are few types of action emails that will ensure any size online retail store owners increase customer engagement:
Useful alert and reminder email
If your customer holds a gift coupon valid for 6 months, it happens that they might not want to use it immediately but reserve them for a later purchase. But, it most likely to happen that your customer who didn’t use the coupon on receiving it, later may forget using it. But sending an alert or a reminder email to your customer few days prior to the expiration date of the unused coupon, will never let it go waste, which in turn increases customer engagement. The most important factor of a reminder email is that it is useful. Emailing your customers to come back to your website and shop without any behavioral or environmental trigger will surely retain customers to shop from your site.
A sincere courtesy email
Attracting new customers to shop through your webstore can costs six to seven times more than retaining an existing customer. Showing a customer that your are glad to have them is not a new trend. Hence, you should keep your customers engaged by periodically sending them action emails that reflect their experience with your brands and channels they offer use. Hence, it always recommended to thank your customers on days that are related to them – birthday wishes, one year anniversary as your customer, or surprise them with a thank you email or and email pertaining to some offer or discounts when they are least expecting it.
Invest in cloud software to boost customer engagement
A cloud CRM management software will allow a proper insights of all your customer transactions, details and other customer related information, in turn ensures an email is sent to your customers at the right time, in a personal manner. It is the the best solution for any online retail owner to increase customer engagement.
Thus if your keep your customers in loop, you’re more likely to meet their high-end-needs, but you also overcome their trust, and in the end, you develop a loyal customer base and increase sales.