With the growing abundance of easily accessible and affordable technology solutions, courtesy of SaaS, the cloud and mobile computing, technology products and services are becoming increasingly commoditized. Therefore, digital marketing strategy will create a great impact and is considered to be an effective marketing strategy for Software as Service product providers.
A new year has begun, bringing in much advanced opportunities for digital marketers everywhere. As always digital landscape continues to change at light speed.
Here are few tips that will help your optimize your digital marketing for your SaaS products.
Set a goal
The initial step to consider while you decide to plan out a marketing strategy is to set a goal. Hence, you need to be clear in mind as – what do you hope to accomplish with digital marketing? Are you looking to target a large customer base? Do you want to reach to new demographics? Do you want to increase the volume of sales? Do you want to change how audience views your brand?
Once you are clear in deciding your digital marketing goals for your SaaS products, you will have a better insight and flexibility to make a plan that is tailored to meet those goals as well as measuring your success.
Make use of videos as a content marketing tool
If you have yet not considered adding video to your digital marketing strategy, then it’s time for your indulge in it. Prepare videos that span between 6 and 30 seconds- and YouTube, a worldwide recognized platform provide opportunities for your business to get creative in redistributing content. If you’re afraid to get your feet completely wet, start making short creative explanatory videos on topics related to your SaaS products or services.
Use screenshots over words to boost engagement
Off late, image sharing tools like Pinterest and Instagram have offered a platform to find cool ways of marketing SaaS based products with intriguing content. As these platforms continue to gain importance, use of visual content will become all the more important to attract the eyes of potential customers among the masses. Consider tapping into Tumblr, or Slideshare. Even if you are using the standard social media networks like Twitter and Facebook, adding screenshots of your products or services to your content will increase engagement over 60%.
Invest in mobile marketing
If you are unable to view your website or SaaS products on your smartphone then it may be time for re-design. Mobile and tablet usage has been growing rapidly for the past several years and companies that invest in creating mobile apps as well as mobile-friendly website and emails, are providing customers with a better experience, which gives them a distinctive competitive advantage. Mobile is the present and future, hence make sure your content is reachable and shareable by building a responsive website for your business.
Use triggered email for engagement
Many companies aren’t taking full advantage of the high performance rates of triggered emails. The most commonly used triggered emails include welcome, thank you, and transnational, such as order confirmations. Hence, taking an advantage of triggered email marketing strategy will fetch you higher conversion rates.
Use google+ platform to increase site rankings
Google+ offers a platform that already has more than 300 million active users. Sharing your content on the platform will help increase your search engine rankings. The advantage of Google+ also presents an opportunity to share content without the confusing limitations of advertising algorithms that may keep your products or services unseen by fans and followers. Whether or not Google+ rises as a social network, it will definitely become a key engagement tool for businesses.
Analytics is a key driving factor in SaaS digital marketing campaigns. By tracking previous campaigns performance, including ROI and other measurements, you have the ability to tweak marketing strategies on actual performance, efficiently optimizing the impact of your SaaS digital marketing investment over the long-term.
With the above tips, and with a proper Inventory management software in place you can experiment different digital marketing strategy for your SaaS products and rely on the one that works the best for you. Therefore, make sure you gather sufficient data on what is working and what isn’t.
Savio Fernandes is a writer who influences. Writing for over three years at Orderhive, he is currently focused in offering eCommerce and retail solutions for start-ups and medium business owners.
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