One of the crucial factor that determines the bottom line of your website is it’s “landing page.” In fact, growing sales and increasing revenue can be accomplished efficiently with expert landing optimization.
Shoppers will come across your site either by searching for it or following a link. But, without determining your landing page, the link will may lead to any page of your website- which may not be the entry point you had in mind.
To avoid such a situation, it becomes important to have a landing page for your website.
Optimize your ecommerce landing page
Creating a landing page is no big deal! You can easily test and learn as you go. The basic step is to first select which page from your site you’ll use as the landing page – maybe for a specific campaign. You may very well have a web page(a look-alike to your homepage) that you can revamp, but if you don’t, consider a new landing page with these effective steps:
Step 1 – Omnipresent search box
Your search box plays a crucial role for visitors to locate products and services that your site offers. Therefore, including a search box in the landing page becomes important, but even more important is, it should be omnipresent. Inappropriate size and positioning of the search box will end up visitors leaving your site just because they wanted to find some products and could not locate the “search box.”
Step 2 – Eye-catchy navigation button
One of the major reason for a high bounce rate is poor navigation. Make sure you input eye-catchy, appropriate and helpful navigations in your landing page that will help reduce bounce rate, simply because the visitors could not find their way around your website. It is always suggested to place eye-catchy navigation bar where a visitor would expect to lookup for them – horizontally on top and vertically on left.
Step 3 – Save browsing history with effective keywords
The main motto for any website owner is to try and help customers get information they are looking for, quickly. So, if you link your search box with effective keywords, it becomes easy for customers to find what they want. For example, if you sell “apparel,” then link keywords like “Men’s Jeans,” “Women’s accessories,” which in turn help visitors easily refine their search and get what they want.
Step 4 – Implement modal box
Your landing page maybe populate with different elements fighting for the space. However, implementing modal windows will drop off large element and make it float above the page. This way it saves visitors time and effort loading a new page.
Step 5 – Have a live chat widget
Integrating a live chat widget in your landing page will immensely reduce bounce rate. Implementing a chat software that automatically detects and pops up when a customer is lost in your site, will make for a great help. This will help you hold them on your website to finish a search or complete the purchase from your site.
Step 6 – Get rid-of hidden navigation
It is always suggested to keep your visitors focused and on the track. Populating your landing page with hidden navigation will distract them and actually move their focus from what they were searching and may lead to a frustrated customer, who in the end will leave your website. Always remember, more navigation options you provide on the landing page, the more it will dilute their attention.
Step 7 – Enable sharing
Today, the whole world in on the social networking sites, so enabling sharing button on your landing page will help you gain a gush of visitors, which in turn can boost conversions.
The most ideal choice for social media buzz creation are Twitter, LinkedIn and Facebook. These platform have the capability to spread your landing page in an experiential fashion, if what you doing is worthy.
Step 8 – Test, test and test
Last, but not the least! Having a testing infrastructure in place is critical to being able to measure your success. A/B testing method will offer you to perform comparative test, allowing you to create alternatives for your landing page to see which performs the best.
Apart from you optimizing your landing page, you can also test multiple pages of your website with “Multivariate testing” method. This involves testing for changes in multiple pages at one time though scientific interpretation of results.
Considering the above steps in your page landing optimization will surely increase conversions, but regularly testing and re-designing your landing page will help you understand which once works the best for you.
Savio Fernandes is a writer who influences. Writing for over three years at Orderhive, he is currently focused in offering eCommerce and retail solutions for start-ups and medium business owners.
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