Many online website owners concentrate more on front end design, but fail to understand how necessary it becomes to equally focus and strengthen back end design too, to experience a constant sales flow.
Your great-looking front end designs will no doubt attract visitors and bring orders to your website, but implementing solutions to strengthen back end design is more important to fulfill those orders accurately for a good customer experience.
An ideal reputation in retail is, maintaining customers experience from start to end – the time they visit your website until order delivered. So, integrating your website back end with effective extensions will create a great impact on customers experience, which in turn automatically increase sales, abruptly!
Must-have extensions for your back end to increase sales
Shopping cart visibility
Shopping cart is a crucial element for any retail website, hence it becomes important for you to place it where it is convenient for customer to spot it. For many websites, shopping cart remains visible when the user scrolls down the page – just to give an option. By doing this you’ll not make your customers think hard when they intend to purchase, which in turn increases sales opportunity.
“Shopping cart Elite” offers out-of-the box shopping cart solution that you can integrate your website. It has a master template with massive customized ability. Also, it will help you push your products to marketplaces including eBay and Amazon, which automatically make your website’s shopping cart visible in a large mass of potential customers and increases sales opportunity.
Product review extension
A powerful element that influences a purchase decision, is the product review. Therefore, it becomes important for you to have a system in place that allow shoppers to share their opinion which in turn acts a comprehensive information to other shoppers to shop from your site. This way you can increase sales.
Magneto offers a detailed product review extension which will not only help your shoppers to make better purchase decisions, but also helps you know your loopholes through product reviews. This way integrating this extension to your website, will make your store even more interactive and engaging for both new as well as existing shoppers, increasing sales opportunity.
Search and autocomplete extension
Another element that influences purchase decision, is your website’s search box. Your search box should easily and quickly search for products the shoppers is looking for. If not, shoppers will immediately switch to one of your competitors for their purchase.
OpenCart search extension integration with your website will enhance your search option with great autocomplete features. This way shoppers will see a list of suggested products as soon as they enter first few letters in the search. Easy to install, this extension will offer shoppers search for information or products quickly, increasing the chances of adding products to their cart on-the-go.
Quick product view extension
Online shopping does not allow a shopper to touch or feel the product that they intend to purchase. Therefore, product vision becomes one of the important element to influence a shopper’s purchase decision.
WooCommerce offers a quick view extension which adds a ‘quick view’ button to product loops which shows product details in a light box when clicked. This way you can either show a ‘quick view’ button in your loop, or you can set non-ajax “add to cart” buttons to open the light box on click (handy for showing variation details). This will encourage shoppers to make a decision on-the-go.
Add products extension
Offering flexibility in adding products to the cart, can reduce abandonment rates. Imagine a shopper who has added a product to the cart, but wishes to go back and look for more products that they intend to purchase. And, just because your site does not offer such flexibility, the will abandon the cart, immediately.
Magento quick buy extension will avoid abandon rates as it will allows shoppers to add a product to the cart without worrying to reload the page or getting lost. This way offering a flexibility in adding products the cart will increase shopper’s experience and sales too.
Simple one-page checkout extension
Shoppers online always prefer to shop from websites that are quick. So, if your website has a 2-3 page checkout, then you will experience more abandonment rates.
Another beneficial extension by Magento, is its one-page checkout extension that offers shoppers to complete the checkout process in one single step. Implementing this extension to your website will improve shoppers experience and increase sales.
Sharing discount extension
Most of the shoppers online look out for discounts as soon as they enter a website. So, making discount codes visible to shoppers will increase sales, but including social share buttons with those discount codes will increase sales, abruptly!
Stock management extension
If you are exporting product data to comparison sites or importing inventory data on your site, the ability to quickly transfer inventory, price, or product updates in to or out of the shopping cart is important. So, implementing a stock management extension will help you see how much stock is needed and easily transform those needs into purchase orders. This way keeping your stock levels up-to-date, automatically increases sales opportunity.
OpenCart and Magento’s stock management extension are preferred the most by online retailers for managing stock.
Easy integration with third party solutions for fulfillment
Automation is the buzzword, therefore implementing third-party solutions for your website will help you increase efficiency in your back end operations. For example, if you use Shipstation as a shipping solution, many shopping carts provide a simple way to connect. Likewise if, you would like to use Zoho to manage your customer data, it should be easy to integrate. Therefore, integrating with third party solutions to ease back end operation will help you increase accuracy and boost customer experience, offering quick delivery.
Analytics and sales reporting extension
A good shopping website must have built-in analytics and sales reporting capabilities. It very important to analyze and track product sales in order to boost efficiency. Therefore, your site should allow easy integration with such extension that can provide analytics and automatically generate reports. This way you know the in and out of your business that will allow you to focus more on areas that can bring in more sales.
There are many ways to strengthen your website back end and even more extensions to consider, but these above ten are essential.
Savio Fernandes is a writer who influences. Writing for over three years at Orderhive, he is currently focused in offering eCommerce and retail solutions for start-ups and medium business owners.
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