Email marketing has come a long way. Gone are the days of buying lists and sending out mass email blasts. These days, marketers are strategic about how they use email to reach their customers, prospects, and partners.
By collecting specific data about subscribers, marketers can segment their efforts based on location, gender, interests, and purchase history. Because of this, emails can be personalized for each subscriber.
This data-driven marketing helps to drive opens rates, and ultimately, purchases. But like any marketing endeavor, there are challenges along the way. That’s why Campaign Monitor has created The Eye-Opening Truth About Data-Driven Marketing, an infographic which includes common objectives and challenges that marketers see.
Having basic information about your subscribers can help inform your email marketing efforts. But knowing who opened your email and which links they clicked is only the beginning of data collection.
More specific data will make your email marketing more effective. Understanding details such as your subscriber’s gender, t-shirt size, past purchases, or where they live can help you create campaigns. You’ll be able to send emails that contain content for each subscriber, and send it when it will be more likely to be opened.
While this seems straightforward, 81% of marketers say implementing data-driven marketing has its complications and biggest challenges. Start slowly, take inventory of the data you already have, and decide what information will help you most.
Fortunately, with tools provided by email marketing services, you can more easily collect data, segment lists, and personalize emails. And, according to the infographic, by using these types of methods, 97% of marketers feel they are getting better at data collection.
Using data-driven marketing
You can leverage data-driven marketing as long as you’re collecting information about your subscribers, and thinking of strategic ways to use it. Ultimately, you’ll be able to drive more people to your business if you know more about their needs. As with any marketing idea, there can be obstacles, but with this information, you can attack them clear-eyed, knowing there are ways to get around them. Check out the infographic today.