There would hardly be few websites, if any, who don’t undergo changes. But, with the constant evolution of Internet, internet usage habits, search engine optimization etc. every website owners have no alternative than to redesign website. However, that doesn’t mean you need to completely revamp your website just because everyone is doing so.
Redesigning your website cannot be done overnight, it needs proper planning and objectives in mind. Therefore, if you plan to do so, there are few things to keep in mind while redesigning your website.
What do you need a redesign?
Always remember your customers are habituated with your current site’s functionality and if you make huge changes to your website it may affect your store’s sale. Therefore, it becomes important for you to have a strong reason for the change. Are you not satisfied with your site’s performance? Are you only looking for a design change? Do you want more features and functionalities to be added? Or, maybe you are looking to optimize your website for improved search engine rankings and conversions? These are some of the factors considered by many business owners, so when you plan to do so, ensure that you are clear with your objective which will make it easy for you to plan the rest of the process and keep you focused until the end.
What type of design you looking for?
Once you are clear about the reason, next you need to consider is the type of design for your website. For instance, if your reason is to make your site more user-friendly then you can ask your developers to focus more on including features, visuals and content to make your site even more engaging and profitable. Now, if your reason is make site more accessible then your developers can focus only in including elements that will allow users an easy and quick navigations. And, if your reason is to make your site more SEO friendly, then you can have your developers interact with SEO experts during a site revamp.
Depending on your need and budget, you can easily work with your developers to plan the type of the design that best meets them.
What elements need to be included?
It’s not that all elements of your current website need a revamp, likely some elements are not proving to be an effective source for conversions, but others work very well. Therefore, it is crucial that you analyze your current site’s behavior, and the one’s that are not productive needs to be changed. For example, mobile is gaining more shares in the overall web traffic, so at present – even if you are not gaining much traffic from the mobile it is wise to make your site mobile friendly for future prospects. Similarly, if you feel your sales page is not churning many conversions then you need to find a solution for it. This way tracking your current website elements is a must to make a sense to your website change.
What is your current site’s usage?
You’ll plan to change your website if you have some vision in your mind. Analyzing your current website usage will help you determine how is it being used and what are your customers looking for. This becomes important as it will help you and your developers determine the technical specifications to meet those needs. For instance; if you analyze that your current site is not getting much conversion rates from your blog page; then you can plan to infuse a content management software solution while you think to revamp your site. Hence, you need to track your current site’s behavior while you think of redesigning website.
How to make transitions seamless?
You already have a site up and running, hence your customers are used to the headers and navigations and if you provide a sudden change; it may directly hit the bottom line of your business. And, you plan a change in order to create an evolution out of your existing site and not a disaster. Changing your website URLS and site structure is not advisable so, ensure you study the outcomes for every change you are planning to give your site. And; if you are planning to change more than 50% of your site make sure you inform your customers about the changes making an announcement through content; visuals or any other sources that best fits your budget.
Have you created a backup of your current site?
The one thing you should always do when redesigning your website; is to take a back-up data of your current website. This is useful when you find that your new designs have side-effects and you can easily change it back to the old one by re-uploading the old one. For example; if you realize that your “Daily Deal” page has dropped conversion rates drastically then you can immediately change it back to the old one and check whether the problem is with the design or the structure.
There may be many more factors you can consider while redesigning your website but with the above you cover the most important ones that you should keep in mind.
Savio Fernandes is a writer who influences. Writing for over three years at Orderhive, he is currently focused in offering eCommerce and retail solutions for start-ups and medium business owners.
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