For those who are looking to showcase a new range of products or just want to make a marketing splash for your products, a “pop-up” business can be the most cost-effective solution.
Pop-up business is a temporary business that allows you to set up a store, sell products or services and ship them. This technique has been embraced by retailers for many years and today more and more retailers are leveraging this limited-time store tactic for many reasons – maybe to raise brand awareness, unload old inventory, test new markets, or evaluate new business ideas.
Implementing a pop-up store is one of the best ways to create a buzz for your brand or products, allowing you reach new audience which in turn brings in more sales for your business. But, before you get started, it is becomes important for you to plan your promotions to create a great impact for your pop-up store.
In this post, we will explore on four effective tips to promote your pop-up store.
1 – Create an influencer buzz
Pop-up store highly rely on word of mouth, so it is beneficial to create an influencer buzz for increased sales. But, you may be wondering how to bring in those influencers to your pop-up store, click images, and sharing them in their social networks, they use. Start with targeting your friends, family, business associates who can be a true influencer to spread a good word about your pop-up store and bring quick sales to your store.
Everyone loves music gigs, dinner parties, sport expo, and creating such events will automatically make people want to announce the event within their network. To make your announcement more effective, Facebook offers a tool to create an event which allow people to share and respond back to that event. Ensure you include informative content – sneak-peak of what you would be opening up to public, which will help you create a serious buzz to the actual days your pop-up store would be running.
2 – Implement social media
Social media is a best source of generating interest. Whether your generating high traffic or not, you will have to use social media to increase visibility of your pop-up store. Offering the most effective and low-cost tools, social media will allow you to target specific group, gender and even interests. For instance, if you don’t have much followers, then consider paying for ads on Google and Facebook, that will help to bring in quick sales to your pop-up store.
Another potential networking site, Twitter allow tools that will help you connect with the right people/community who are interested in your products and are ready to interact with you. This way promoting your pop-up store on
3 – Traditional approach
Traditional method of advertisement is another great way to generate interest in your pop-up store business. And, the most common form of running quick and cheap promotion is running leaflet campaigns. Consider local newspapers and magazines which could take an interest in promoting your unique products or service which will help you attract media interest. Also, you can approach local business who are open to using some store space for your advertisements, perhaps for something in return. This way you indirectly invite potential customers to your pop-up store.
4 – Partnerships
Another great source for promoting your pop-up store, are your friends who are into the same online business. Doing this you combine forces which are beneficial to both. Get your directories out and search for companies with similar interest, match your ideas and plan your pop-up store. This will also split expense to hire a place for organizing such events as well as give your audience extra benefit, as you will showcase a variety of product, combined by both. Implementing a classy display and customer experience, you will customers who would thank you for it in increased sales!
Opening a temporary store will cost you valuable time and money, so it all depends on how you attract audience to the actual days your pop-up store would be running. So, plan in advance and target media outreach, hire expert graphic designers to design your templates for promotions, get print quotations, and in the end, get going with your online promotions tactics. This may sound a lot, but let me tell you this will be a potential investment for your business, and your business will never be the same!