What Makes Etsy So Special For Artisans?

Selling products online has become one of the favorite and profit-making business idea for many people, across the globe.

Gone are the days when people had to organize expensive trade shows or events, all in an effort to sell their art. Today, it possible for any artisans to display their wares like any other professional retailer and run a business from their own convenience.

The demand of purchasing handmade products online has been increasing day-by-day, and more and more skilled people are getting a chance to make money from what they are at the best.

In a reflection of the growth in social commerce, Etsy has come a long way since its launch in 2005. This online marketplace that allows buying and selling of handmade products,today, has over 1.4 million active sellers with 19.8 million active buyers.

So, what makes Etsy so special?

Selling on Etsy allows sellers:

Access a customer base who are already interested

This online marketplace does not offer standardized consumer products like they can find on other leading sites like eBay and Amazon. Focused on handmade or vintage products, as well as, unique factory products, Etsy gives skilled people an ideal platform to showcase their creativity and make good money. Etsy marketplace recorded a total sales of US $1.93 billion, of this, 36.1 came from purchases made on mobile devices and 30.9% was generated outside the USA.

– Accept customized order request

Customers who purchase handmade products, also look up for sellers that allows them to purchase customized products. This means, more and more art lovers are now preferring sellers who accept product order request as per their liking. Etsy allows its users to offer customization for every product they list, hence, sellers can directly communicate with their customers to create products as per their requirements.

-Seamless payment options

Flexibility in offering customers in their payment option, is one of the major reason what makes Etsy an ideal choice for creative retail owners. Among its multiple payment processing methods that includes credit/debit cards and PayPal, Etsy allows seamless and trusted payment options, making it easier for customers to pay any they choose.

Predictive analytics

Getting more and more creative will no doubt help Etsy sellers attract buyers, however, not all of their products earn same conversion rates. Therefore, apart from being unique with the designs, sellers on Etsy need to know what’s working and what’s not. Etsy marketplace offers sellers with detailed statistics that helps them track their product performance trends and traffic sources, allowing them to maintain an accurate inventory management flow and an ability to gain a competitive advantage over sellers selling in the same marketplace.

Promotional tools

With competition increasing day-after-day- Etsy allows sellers an ability to promote their listings in social media platform, enabling them to sell where their customers spends a quantity amount of time for making purchase decisions.

To end with

I’m sure now you understand what makes Etsy so special, however, sellers aren’t limited to retail clients. Etsy Wholesale feature allows sellers to deal with wholesale clients who look for unique art work that they could put in their stores.

Savio Fernandes

Savio Fernandes

Savio Fernandes is a writer who influences. Writing for over three years at Orderhive, he is currently focused in offering eCommerce and retail solutions for start-ups and medium business owners.

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